Social media has revolutionized how people live, interact, and market their businesses. Social media is one of the most used online activities, with more than 3.6 million users.
It is not easy to design a B2B social marketing strategy. Brands must create a data-backed strategy and a budget to measure their success.
When planning your B2B social marketing strategy, you should consider the impact of social networking on the entire industry and the brands that are succeeding and failing.
This article will provide key statistics to help you focus on the most important aspects of B2B social marketing.
Strategy Execution in B2B Social Media
A B2B strategy is the first step in creating a social media marketing plan. B2B brands should consider which platforms and content types are most effective. They also need to plan when they will post.
Platform Types
Are you unsure which platforms you should leverage? A social strategy that works is only possible if you choose the right platform. These stats will help you choose which platforms to concentrate on.
LinkedIn is a powerful social platform for B2B marketers. It’s not hard to see why. LinkedIn’s user base is highly educated, and many hold positions of power in business.
Oberlo reports on how LinkedIn is used by half of US adults with a degree and that 25% of LinkedIn users are senior-level influential.
LinkedIn can help B2B companies generate leads and improve account-based marketing. It’s also extremely effective.
B2B marketers say that LinkedIn accounts for 80% of their social media leads. 40% also believe LinkedIn is the best channel to drive leads.
TikTok may not appear to be a good platform for B2B social media marketing programs at first glance.
TikTok is a popular platform for B2C businesses, but opportunities exist for B2B marketers.
Backlinko claims that it has over 1 billion active users each month. They use the platform to find out, which is an important step in the B2B buying process.
Facebook is the most popular social media platform on the market. The platform has a large audience of people of all ages who use it to connect with friends and families.
But B2B companies shouldn’t ignore the OG of Social Media.
46% of B2B marketers use Facebook to market their business.
Even better? Even better? Facebook ads convert extremely well due to their ability to target specific audiences.
Facebook Ads have a 9-10% conversion rate, which is much higher than other paid platforms.
Don’t forget smaller platforms, like Pinterest.
With more than an effectiveness of 35%
LinkedIn is still the best platform for B2B brands. There are other options available, such as or Pinterest.
Types and formats of content
Are you unsure what content to post on your B2B social media channels? Your reach and engagement can be affected by the content you choose. Worst, many brands get it wrong.
Forrester found that 68% of respondents don’t believe brands have interesting content.
If your posts are boring your audience, you can’t create a social media strategy that works. Find out what your audience is asking about on your site, industry forums, and sites like Quora and Reddit. Next, create content that addresses these pain points.
It is also possible to share behind-the-scenes content. Sharing videos about your team and how you work can be very interesting. This will build trust with your customers.
You don’t have to stick with text posts. Engagement and connections are built through video, images and live streaming.