There is a huge demand for digital marketers in all industries, whether you are looking to make a transition or start a new career. There are many different career options in this field, each with unique skills, aptitudes, and natural abilities.
There will always be a variety of marketing jobs, regardless of whether you are interested in business and management, technology or creativity. Below is a list of areas expected to be in high demand, with the bonus of a strong salary trajectory over the next few years.
Content Manager & Content Strategists
Editors and VR Developers
SEO & SEO Specialists
UX Designer
Email Marketing Specialist
Director & Manager of Digital Marketing
Analysts and AI Specialists
Content Strategists and Managers
Because content management touches on nearly all levels of marketing, it is an essential role for any agency and digital marketing team. It also includes writing.
Content managers need to understand not only how to create SEO-optimized content but also how to store, organize, and manage it. They must understand how content is integrated into the marketing plan and how to create and share content assets through the appropriate channels.
Content managers may be responsible for social media strategy, managing writers, creating an effective editorial calendar and engaging videos. They also have to report on and strategize using analytics. They must coordinate with diverse clients and collaborate with them.
A good Content Manager must be not only a skilled writer but also be able to create great content across multiple channels. They must also be adept at building relationships.
Editors and developers of virtual reality
This is a high-tech job in digital media, but the demand for these skills has been growing rapidly since the Covid-19 pandemic. According to ARtillery Intelligence. Due to the increased demand for training, meetings and better customer service, virtual reality will be used in businesses to reach $4.26 billion by 2023.
It is a career that combines creativity and technology so that it will appeal to people interested in these areas. This field is a good fit for people with programming, design or gaming experience. From an assistant, tester, or editor, your goal is to rise to the Director level.
Although VR specialists primarily focus on the gaming industry, other industries like architecture, construction, and retail also use VR to create immersive experiences. VR is still a highly specialized product and expensive to buy. The technology is increasingly used in digital marketing campaigns to improve customer experience. Obsess is a great example of web-based AR/VR that creates engaging shopping experiences for brands.
As a way to engage and attract customers, VR is gaining popularity. VR developers will be required to implement successful marketing campaigns. You should brush up on your programming and design skills if this sounds interesting.
SEO/SEM specialists
SEO and SEM are essential for successful digital marketing campaigns. Anyone with demonstrated technical knowledge and digital marketing management expertise will be highly paid in this field.
Because search engine algorithms change constantly, SEO and SEM can be hard to specialize in. To have a consistently high ROI, businesses must keep up to date and understand how they interact. The bigger the business, the more complicated this can become. E-commerce websites and businesses that depend on web traffic for their profits will also need a strong SEO/SEM strategy.
Businesses want to rank highly in search engine results. This is why they need experts in these areas. SEO Fundamentals shows that the demand for SEM professionals is increasing at nearly 100% per annum, while the demand continues to grow to the point where there’s a skills shortfall on the job market.
UX Designer
UX designers are responsible for developing websites and digital marketing apps from the ground up. They might have technical experience or a background in high-end design.
UX designers focus on the website as a marketing experience. They must understand the audience and deeply understand the product or service. They are essential to optimizing an ecommerce website to drive prospects to buy and customers to shop.
They usually take the lead in project management for visual design, testing, and development with an eye on user experience from beginning to end.
Email Marketing Specialist
Email marketing is one example of a niche in content development and marketing. Email marketing is a specialized area that requires skilled marketers to handle copywriting and editing.
Email remains one of the most powerful content formats. You must be persuasive and know how to create an effective email marketing strategy. A large customer database and extensive PR list will allow you to manage campaigns, launches, and other PR activities. Email marketing success is dependent on the quality of your contacts. It’s important to be able to identify ways to increase your database without irritating prospects.
Email marketing is primarily lead-generating, and specialists would collaborate with digital marketing or Content Managers to create targeted campaigns to convert leads into sales.
Director & Manager of Digital Marketing
CMOS, VPs, and Creative Directors can expect to make over $100,000 annually. You will need years of experience, but it can be done quickly if you have a lot of managerial experience.
A successful Digital Marketing Manager or Creative Director must have a good understanding of all things marketing and business. They should have experience in both strategic planning and execution, including creating a digital strategy. This position requires that they can delegate and take risks while still being able to make decisions. They also need to be able to plan for the future by exercising leadership.
Potential earning potential: Directors and Marketing Managers can expect to make a similar salary to other marketers, at around $109,000 (EUR94,000), according to Salary.com. However, the highest paid earners will earn up to $148,000 (EUR127,000).
Analysts and Artificial Intelligence Specialists
AI is growing rapidly and will be worth $360 million by 2028. It offers companies the opportunity to improve customer experience and business operations. With the advent of big data mining, it will be highly in demand for anyone who can develop systems to analyze and apply this information to strategic marketing.