Imagine this: Your CEO, Sales VP, and other executives are angry. Your site is seeing increased traffic from every marketing channel, including SEO and lead magnets. MQLs are growing, but sales and MQLs haven’t. How is this possible?
You could have a poor user experience when you enter information, such as addresses, on your online applications and forms.
Smart marketers, facing tougher competition, are focusing on conversion rate optimization. They remove roadblocks to encourage prospects to convert, whether it’s downloading an ebook, signing up for a trial, or purchasing a product.
Why CRO is Important
Consider these statistics to get a clearer picture of CRO.
- According to data calculated by Baymard Institute, the average cart abandonment is 70%. Cart abandonment is most common among mobile users.
- According to WPForms, the average conversion rate of online forms is just 21.5%.
- Online carts will contain goods worth up to $4 trillion in 2021.
The same Baymard Institute research suggests that 260 billion dollars of these lost orders can be recovered. E-commerce sites could increase their conversion rate by 35 percent by simply improving the checkout flow. This includes streamlining form fields, adding useful features such as address autocomplete, and streamlining the form fields. These improvements can be applied to all your online forms, which capture user information.
Why Autocomplete is Important
Address is important whether you are shipping products to customers or collecting billing data.
It isn’t easy to enter address information into a mobile form, especially when it comes to typing. Typos are easy to make in addresses due to autocorrect’s overzealousness and the difficulty of tapping on the right letter. Found that users make five times more mistakes on their phones than they do on computers. On a desktop computer, users can miss an address field if they are in a rush or expect the software to correct any mistakes.
It is important to have the correct address for an online order, but many users find it annoying to click through every form field and type in each element of the address. This is especially true for those using mobile devices.
According to research presented at the Chrome Dev Summit, adding address autocomplete allows your users to fill out forms 30% faster.
Address autocompletes that are well implemented streamline forms and checkout flow and reduce the burden for the user. You must ensure that the address autocompletes you select only real addresses. Later, we’ll talk more about that.
Four Tips for Checkout Optimization
The golden rule for conversion rate optimization is that “less is More.”
A complicated or long checkout process will cause 21% of customers to abandon the checkout. Streamlining the checkout process will help you convert and retain these customers. Here are four ways to do just that.
Guest Check-in
Reduce friction by implementing a guest checkout. Many people find it frustrating to create an account, come up with a unique password, and complete a profile. Allowing guests to checkout will increase conversion rates. You can still collect the email address for future marketing or upselling.
Mobile-Friendly Design
Online commerce is dependent on a mobile-friendly interface. About 50% of the traffic to websites today comes from mobile devices. Many of the views on your ads are from mobile devices if you run them on social networks. You want mobile shoppers to have a seamless shopping experience from the moment they tap on your ad to the time they complete the purchase.
Transparency of Fees
When they see that the final total includes taxes, shipping, and other unexpected fees, 50% of shoppers abandon their carts. Transparency is key. Be upfront and clear about any charges, including taxes and shipping. Transparency is important to today’s consumers.
Address Autocomplete
Consider using one field for the address instead of separate fields to enter each component. Address autocomplete allows users to choose from a list of suggested addresses after a few keystrokes.
Address autocomplete is a great tool for optimizing checkout.
Address autocomplete can improve your customers’ checkout experience by predicting real addresses.
Address autocomplete is a form feature that suggests street addresses automatically when the user enters them. Address autocomplete APIs can increase speed and accuracy, which will make customers happy.
The Address Autocomplete increases speed.
Address autocomplete is great for a single-field entry, as it saves time by not having to click through every field on the form or, worse, having to click backward and enter information again if a typo was made.
Address autocomplete can be shortened by using “location biasing,” which predicts addresses that are closest to the user.
If you do not service all areas of the country, an address autocomplete can be used to limit results displayed to certain cities, states, or ZIP codes. This is a great method to reduce distractions and friction. Nobody wants to complete a checkout only to find out they cannot purchase due to where they live.
Address autocomplete increases accuracy.
Not all autocomplete services are the same. Map providers, for example, focus on bringing people to a physical location. Their autocomplete doesn’t usually factor in secondary fields such as unit numbers or suites. Some autocomplete providers suggest results based on a street name or city to make them look like real locations, but they may not be.
By using an autocomplete API to display only valid addresses, you can ensure that your users receive accurate suggestions and spend less time scrolling through fake addresses. This keeps your database clean and free of incorrect address data.
Another important component is the ability to predict secondary addresses. Users often forget to enter their apartment number or suite. But if you’re going to deliver the product on time, you must have this data.
Last but not least, an autocomplete address service that is compatible with an address verification service can give you additional address metadata, which may allow you to save money. Shipping rates, for example, differ depending on whether an address is residential or commercial. You can choose the best delivery service provider if you know this information. ZIP+4 codes are also useful for speeding up mail.