Email marketing remains one of the most effective ways to reach many customers simultaneously. Investing in the right email marketing software for your eCommerce business can be a great way to grow your customer base. This guide will help you choose the right email marketing software for eCommerce.
Although social media has taken over digital marketing, email marketing still delivers strong ROI and value to online merchants, store owners, and marketers. According to the survey by Data & Marketing Association, the average return on investment for email marketing is 122% according to the survey by Data & Marketing Association. This is four times more than the ROI of other marketing formats, including social media.
What are Email Marketing Services?
Email marketing is a complex field that covers many strategies and techniques. It’s understandable why brands may feel confused when choosing the right platform.
Email marketing services send emails to large numbers of subscribers to inform them about new products and discounts. These emails could be transactional or newsletters. Business owners can use email marketing software to communicate with their contacts, drive sales, and create a highly engaged community.
Email marketing software has advanced to the point that segmentation is now possible. Modern email marketing uses AI-powered solutions that increase revenue and reduce costs.
Benefits of Email Marketing Software
Email marketing is based on three key points: conversions, brand awareness, customer loyalty and brand awareness.
Email marketing services can help businesses expand their reach and increase sales. Research has shown that email sending and receiving could exceed 347 billion per day by 2023.
These are the key benefits of email marketing tools for eCommerce businesses.
- Automated email creation
- Generates multiple email templates,
- Creates targeted profiles based upon age, location, or past purchases.
- Marketing costs are reduced
- Customers are more responsive when they interact with you.
- Makes sharable content.
How to Choose the Best Email Marketing Tool For Your Store?
Most eCommerce store owners have difficulty choosing the right email marketing platform. Some businesses may require specific features. The key features are:
- You can check the email delivery status with the built-in monitor
- Automation of email journeys to nurture campaigns
- Drag and drop email builder allows you to create personalized emails quickly
- End of email marketing campaign report.
- Integration seamless with the current tech stack
- Support is available 24/7.
Once you have identified the key features, it is time to look at the pricing range. Many email marketing tools offer different pricing plans for different needs. You can also try the tool for free before you commit to buying.
We are now clear about what email marketing services should be and how they can add value to eCommerce businesses. Finding the right fit is the next step.
Top 5 eCommerce Email Marketing Software
We’ve compiled eCommerce’s top email marketing services to help customers choose the right solution. These are our top picks:
- Infobip
- HubSpot
- Plezi
- BigMailer.io
- Constant Contact