Shopify
Small businesses are increasingly using the DIY website-building platforms that are available online. Shopify, out of the many options available, is the most popular eCommerce platform for small businesses. Shopify allows you to choose from more than 100 themes that will help you customize your website and align it with your company’s culture. Shopify gives you the freedom to be creative. You can add colors, images, logos, and content to your website.
Built-in SEO
Shopify’s SEO and marketing features are easy to use and built-in. Small businesses can optimize their websites quickly to increase traffic and conversion rates. Shopify’s advanced SEO features are integrated into the content management system and shopping cart on each user’s site. SEO-friendly content management systems allow for best practices to be used when customizing headers and title tags on every webpage in order to drive traffic from Google and Yahoo.
Ecommerce Analysis Assistance
Shopify allows small business owners to track customer engagement and learn more about them. You can easily find out the demographics of your customers, including their location. These data can be used for more efficient advertising to your target market.
You can also analyze the way your customers find your store. This includes what search terms are leading people to your site and URLs referring to your online shop. You can use this data to determine which marketing campaigns drive the most traffic to your site so that you can spend your resources more efficiently. Shopify integrates with Google Analytics to make it easier for you to collect sales data. You will also receive $100 in advertising credit if you open a Google Adwords account.
Shopify can give you an edge when you are ready to launch your first online business.