You may have noticed that live-streaming video platforms are on the rise. In just six months, platforms such as Meerkat Periscope, Facebook Mentions, and Blab was launched with the aim of introducing live-streaming video. This post will examine the pros and cons of jumping on board with these trends and how they can impact your online marketing strategy.
Early Adopters get the most recognition.
To be recognized as an early adapter is one of the main reasons for becoming an early adopter. Early adopters are more likely to have a large audience on the newer platforms. In blogs and media outlets that cover the news on the forum, they are often cited as examples of users.
In the early days, before the rest of the world jumps onboard the platform, it is most beneficial to build a following. The earlier you use live streaming video platforms, which feature people on air right now, the better your chances are of getting on the homepage. This will drive more traffic to your broadcast.
If you focus on building a following, your audience may disappear if that platform stops existing in the future. You will then have an audience which is not transferable to another platform.
Early adoption of a new tool will help your business get its name out in front of a whole new audience. If you are using the platform correctly, your business will receive a lot more positive press. SEO-wise, your coverage should result in some excellent links.
You will generate great video content.
Live streaming video platforms can make it easier for your business to create video content. Live streaming video allows you to be more flexible. Unlike commercial videos, you don’t need audio and video equipment. You only need a webcam or a stand that will hold your mobile device.
Blab allows you to stream a video live with up to four other people. This is a great option for those who are uncomfortable streaming themselves, as you can only do it on Meerkat Periscope and Facebook Mentions. You can invite friends or colleagues to join you in streaming.
You can also download audio and video files from your live sessions on Blab. This means, unlike other platforms, you can easily share your content as podcasts via iTunes, soundbites through SoundCloud, and videos across the most popular video platforms such as YouTube, Vimeo, and Facebook. You will also not lose your content if the network stops existing.
Live Streaming Platforms Comparison
Blab is the most popular live-streaming video platform at the moment. It allows you to create content you can use outside of the forum. Meerkat, Periscope, and Facebook Mentions will enable you to live stream yourself in portrait format. In some cases, the content is retained within the forum, but it’s gone after the live stream.
Blab allows up to four participants, and you can save the recorded video. You can also gain exposure for your business by joining another host in their Blab chat. You won’t receive the video, but you can get to know Blab and introduce your business and yourself to new audiences.
Considerations when Choosing a New Platform
If you are looking to be a pioneer in new technology and trends, then you need to consider these points.
- What are the benefits of being an early adopter?
- You are an early adopter. Can you take advantage of media coverage by creating content to attract new customers for your business?
- Will you be able to save and share the content that you create on the new platform across multiple channels?
- How can you move the audience that you’ve built on a new site to one you control better, like your email?
Early adopters of new platforms will enjoy many short-term benefits. You can justify the time investment you make in a new forum by examining how it will benefit you over the long term. If you’re able to get a bigger audience and create evergreen content you can use in the future; then it is a worthwhile investment.