What does the CMO’s salary (chief marketing officer), have to do with their influence and success? This is a fascinating question. Logically, the more influential a paycheck is, the better.
Marketing remains an essential aspect of business growth. However, CMOS needs to gain ground when it comes to influencing. Marketing is still important. Marketing is constantly changing, and the CMO’s role must evolve. This report was published to counter an earlier account that claimed marketing is losing importance. HBR published an analysis showing that advertising dropped from 1% to 0.8% of total expenditures between 1975 and 2017.
What the Data Says
Harvard Business Review has published a report on the salaries of c-suite executives. This is a fascinating question. Logically, the more influential a paycheck is, the better.
Marketing remains an essential aspect of business growth. However, CMOS needs to gain ground when it comes to influencing. Marketing is still important. Marketing is constantly changing, and the CMO’s role must evolve. This report was published to counter an earlier account that claimed marketing is losing importance. HBR published an analysis showing that advertising dropped from 1% to 0.8% of total expenditures between 1975 and 2017.