Content marketers know the importance of having a range of B2B marketing strategies. These tactics can increase awareness about your brand, help you expand your reach, drive sales leads, and much more.
You can do a bit of everything by syndicating content. You syndicate content you have written or created. Third-party organizations can then share it or publish it on their platforms.
You should syndicate your content in some way if you aren’t already. It is absurd to believe that your content can be distributed only to your blog. It is always a good idea for your blog posts to be shared with a broader audience.
What is Content Syndication?
Content syndication refers to sharing content such as whitepapers and blog posts on third-party sites. You can choose to pay for content syndication or get it free. Many websites and news organizations specializing in the industry are happy to publish your content on their sites for free. More prominent media outlets often charge a fee for sponsored content republishing on their websites.
An article content syndication system will enable you to distribute your content through their affiliate sites. You will be charged each time visitors to the publishing website click your content. You can also engage visitors to your website by clicking on their links.
Another type of content syndication that needs to be better understood is whitepapers, research reports, e-books, and recorded webinars hosted on third-party websites to generate leads. These programs are pay-per-lead. They are often part of a program and may be charged per lead.
You will see the first search results page for content syndication if you type in “content syndication.” This is where articles are republished on another’s website. But equally as relevant and much more measurable is the 2nd definition, where you share gated content (registration-required) such as e-books or whitepapers to capture leads.
Capturing a wider audience
Your content can be syndicated to authoritative websites with loyal audiences to increase its exposure to a broader audience. Suppose your original blog post has a reach of 1,000 consumers. But, this reach can reach hundreds of thousands of people on other sites.
Repurposing content with a high engagement rate is a great way to reach new audiences.
Whitepaper content syndication services might also be available to a specific industry or title audiences.
How to Create a Strong Online Presence
Your brand will be more visible online if you regularly syndicate content. This begins with providing relevant content for your audience and then following up with additional pieces to help nurture them throughout their content consumption journey.