What is Digital Marketing? You’ve probably heard of digital/online/internet marketing before. You probably need to become an expert, but you are reading this. It’s okay; everyone starts somewhere.
Digital marketing can be complex. But it doesn’t need to be.
You can learn digital marketing without spinning your head if you start at the beginning and remain focused.
Start with a simple explanation: Digital marketing (also known as online marketing or Internet marketing) is any marketing activity carried out to attract more customers through the Internet.
Digital marketing is a way to get someone’s attention or ask them to purchase from you (if you do it over the Internet).
Marketing for Dummies – The Primary Marketing Channels
Writing an article on Internet marketing for beginners would be complete, listing the most effective methods you can use to attract more customers to your business.
Search Engine Optimization (SEO).
Search Engine Marketing (SEM).
Social Media Marketing
Content Marketing
Pay-per-click advertising
Email Marketing
Affiliate Marketing
It can be challenging to master all of these channels. You should learn about them and seek digital marketing experts in each field to assist you.
After we have gone through these channels, you will better understand how a digital marketing strategy is structured. Let’s go.
Search Engine Optimization (SEO)
Search engine optimization is the art of increasing your website’s visibility on Google.
You have spent time, money, and energy to become an authoritative and trusted leader in your field in the real world. SEO allows you to do this again but with Google.
What’s the point of this? When others see you as an expert and know that you exist, you will get lots of business. It’s true both in Google & real life.
SEO’s primary goal should be attracting new customers looking for a solution to a problem. These people need your specific answer but have yet to learn about you.
Let’s say, for example, that you offer marketing in Los Angeles, CA, and you are looking to gain more clients. A well-designed SEO campaign will help you get your business in front of those looking for marketing services in Los Angeles and wanting to find a provider.
Will they search your business name? No. They don’t yet know that you exist. The words that they are familiar with will be used to search. For example, “Internet marketing los angeles” might be explored. Keywords are used to describe this.
This “keyword” is searched 300 times per month using handy SEO tools. That’s a lot of people who need marketing!
You need good SEO if you want 300 monthly searchers to think of your business as the potential solution provider for their problems.
How does SEO work exactly? There are four main categories of SEO:
On-Page SEO
Off-Page SEO
Tech SEO
Search Engine Optimization
On-Page, SEO is optimizing the pages of your website for maximum SEO impact. This includes using HTML markup in your content to boost your ranking, keyword-optimized titles, multimedia, and schema.
Off-page, SEO is primarily based on creating backlinks. These links lead to another website but take the user to your site. This is similar to other websites on the Internet giving you a “referral” or a “vote” or “vouching” for you. They tell Google and the public that they recommend you check out the website.
Technical Search Engine Optimization is about optimizing your website to make it easier for Google to understand, interpret and display the information on your site. It can be challenging to explain but includes page speed, site structure, code optimization, and robots.txt. Keyword cannibalization is also included.
Content-Based SEO is all about optimizing the individual pieces of information on your site and the structure and how they relate to one another to make your website appear to Google to be an authority on topics you cover.
Search Engine Marketing (SEM)
This marketing channel is the cousin of SEO, as it also delivers results in SERPs (search engine result pages). This cousin, however, charges you money to display your website.
SEM is primarily based on a technique called Pay-Per-Click (PPC).
You pay for each click on your link. Where will you be? You can choose to appear on any platform.
Start by going to the places where everyone is (Google, Facebook, Bing, Yelp, Twitter, Instagram, etc.). You then pay them to prominently show your website or offer when someone searches for a product/service you sell.
The amount of money you need to spend varies depending on the competition. The results of SEM can be seen on the search engine results page by clicking the “Ads,” “Ads,” or “Ads.”
Paid advertising can be more expensive, but it delivers results faster. Paid ads are the best way to get new sales quickly.
Social Media Marketing
Social media marketing is a way to use social media to promote your business.
We are talking about being active in the social media channels where you have your ideal clients – Facebook, Instagram, Twitter, Youtube, Snapchat, Pinterest, Quora, etc.
Social media is a great way to increase brand awareness and sales. Everyone spends much time on it, even those standing in line.
A key lesson for a successful campaign on social media is to use the correct type of content. For example, Facebook users don’t tend to like long-form content, while YouTube viewers will watch long videos.
Winning at social media marketing means:
Create relevant content consistently for all platforms
React to your audience
Provide value
Be patient
Content Marketing
Content marketing is about delivering valuable content to your audience.
Consider the purpose of your content on your service/product pages, your posts on your blog, and the articles you post on other websites to help you position yourself as an industry/niche expert.
All of these examples are content marketing and optimization.
Let’s say, for example, that you’re a tax consultant and need more money to create a significant brand presence.
The article “10 Common Tax Mistakes That Can Cost You a Lot” can be an intelligent move in content marketing.