Small businesses must always look for ways to be ahead of the competition and reach potential customers wherever they are. Many businesses are shifting online due to a decreased dependence on physical options, particularly during the coronavirus epidemic. Small businesses can take advantage of digital marketing channels, which are becoming increasingly dependent on digital landscapes. Here are some digital marketing tips that small businesses can use.
1. Establish a solid social media presence
Small businesses need to be aware of the benefits of using social media platforms for reaching prospects and customers, as physical and in-person communication options are becoming increasingly limited. Social media has become a crucial digital marketing strategy for many businesses. There are endless ways to connect with new audiences via social platforms like Twitter, Instagram, or Facebook. But, a well-thought out social media strategy will help you to be successful. Platforms such as Twitter and Facebook can be used by small businesses to display customer testimonials. These platforms encourage customer interaction, communication, and brand exposure.
2. Email marketing can be leveraged
Although some experts claim that email marketing is outdated, many businesses still experience significant engagement. Email marketing can be used by small businesses to increase client relationships. HubSpot analytics has shown that email marketing can be effective in increasing customer retention. Another study revealed that 60% of respondents believe marketing emails have an influence on their purchasing behavior. Email marketing is crucial for customer retention because it allows you to personalize and personalize your marketing. Email marketing has many benefits that go beyond just email inboxes. This digital marketing strategy is great to help businesses expand their reach, influence, and reach.
3. Use video marketing
In this age of social distancing, it is possible to show your face to clients via video. Video marketing is an effective strategy, with more than 5,000,000 videos being viewed daily on YouTube and an average of 40 minutes per session. It is now possible to create videos with the help of modern technology. To capture the footage, you don’t require professional equipment. Smartphones equipped with high-quality cameras allow you to instantly shoot and share your videos. You must ensure that your marketing videos are authentic. Many viewers will be able to spot suspiciously edited or slick videos that shout “marketing” without much effort. Social platforms are increasingly embracing live videos. Live videos on Facebook have 4.3% engagement rate compared to 2.2% for non-live videos. Adding video to your digital marketing strategy can result in positive engagement. People are spending more time on video-apps like TikTok.
4. Add live chat to your website
It is not the same thing as maintaining an online presence. Small businesses can keep their online presence up to date by using live chats. Customers have different schedules. Some work part-time or full-time while others are involved in day-to-day activities. Customers have different shopping hours depending on their work schedule. Live chat is a great way to communicate with clients and manage your business. The benefits of live chat are obvious. 51% of clients insist on their benefits and 92% feel satisfied after using them. Live chats can be used to provide support and also serve as a sales tool for prospects who would otherwise leave your website without any trace.
5. Make sure your website is visually appealing
WebFX states that 94% of people’s first impressions are influenced by the website’s design. It is important to make sure your website looks appealing. These are some tips to help you get started:
- You want your site to be balanced between designs and white space.
- Instead of using stock images, create your own photos and designs.
- This year’s web design trends include animated videos and quirky illustrations with a hand drawn quality.
- You should focus on usability. If your site is difficult to navigate, you will lose leads.
- To create striking designs for your website and ads, you can use a banner maker.
- To find out what customers are liking, get feedback from them.
Bottom line
Quality products and services are just as important to your business’ growth as a good marketing strategy. Small businesses with limited marketing budgets will find digital marketing strategies especially useful. Businesses can consider other tips, such as improving Google listings, local SEO and expanding their website marketing.