Every business has its digital marketing challenges and goals. To achieve ROI, you must meet these goals and overcome those challenges.
Our Digital Marketing goals change as we consider external and internal factors. These are key to finding your way and driving results.
The Key Takeaways
Digital marketing goals often focus on customer acquisition, new leads, and brand awareness.
Your company’s goals will determine how you define your goals.
To make goals achievable, they must be precise and quantifiable.
Digital marketing challenges can be both internal and external.
The most critical concerns for digital marketers are technology, talent, scaling, innovating, and technology.
Digital Marketing Goals: What should they be, and how can you meet them?
Your strategy should include setting goals for digital marketing. These goals will evolve as your company’s overall objectives. They should be aligned.
What are the best goals for your company? How can you set them up?
What are Digital Marketers Saying About It?
Gartner’s 2021 Digital Marketing Survey asked CMOs and other marketing leaders to share their views.
The main goals were to increase lead quality, drive more sales among identified leads, general brand awareness, and acquire new customers.
As you can see, the main focus has been on new customer acquisition, and it’s not changing in importance across organizations.
Retaining existing customers is the most expensive, which may seem counterintuitive. It can be 5x more expensive to acquire customers than to keep them. The success rate in selling to existing customers is much higher than those who receive them.
Similar results were found in another survey from Prophet, which was published on MarketingCharts.com. Priorities included:
Acquiring new clients.
Increasing share of spend and revenue.
Launching new product lines.
Developing a brand reputation.
Increasing brand awareness.
Are there more specific digital marketing goals?
Gartner’s survey focuses on the big-picture goals of marketing organizations. It might be easier to achieve goals if your goals are more specific.
These goals must be aligned with the overall company plans and objectives. It doesn’t matter if you aren’t launching new products. You might also be looking to expand into other markets.
Your objectives will be centered around content marketing goals since you need content to accomplish almost anything!
The following are some examples of how to turn goals into actionable items:
Enhancing SEO rankings can increase website traffic and convert more customers.
You can increase your social media followers to introduce your brand and products to people who don’t already know.
Create thought leadership content that will make your company credible, trustworthy, and an expert.
Multi-format content production is essential for higher ranking and to expand content marketing reach.
To ensure your long-term viability, you must improve customer satisfaction (i.e., increase your net promoter score).
You must define and measure what you want.
Digital Marketing Goals
You will need to define your goals further to help you chart the way to success. Many people use the SMART method. This is always a useful concept.
Measure Your Goals
You will only know if your success is measured. Digital marketing goals can be measured.
Joint digital marketing KPIs You can view all information about SEO, content performance, and website traffic as long as you have the correct plug-ins.