Analyzing examples of successful digital marketing campaigns can help you understand what works and what doesn’t. It also allows you to see what your audience responds to. Your marketing efforts can be inspired by innovative ads, creative uses of social media, and well-crafted messaging from brands, not in your industry.
Always-on marketing will give you a better chance of success in marketing, but some marketing campaigns stand out from the rest.
Here are five examples of marketing campaigns that inspired people to take action. We will discuss the differences they have made to improve their conversion rates and win more business.
Apparel has seen its share of ups and downs. However, the new owners have done everything they could to erase the brand’s negative reputation and bring in the next generation.
Domino’s Rewards Customers
Loyalty Programs are not new. Combining innovative technology with a game-like rewards system and Pizza will create a viral marketing campaign.
Domino’s Pizza introduced a limited-time loyalty program, “Points for Pies,” that was only available to a select few customers. Customers could redeem points for each Pizza they scanned via their mobile app.
One of their latest campaigns also rewards customers. A customer who chooses to pick up an order is rewarded with a tip of $3 for being their delivery driver.
The takeaway for marketers: Get your audience involved in gamified reward programs. You can even let them do it via their preferred channel, such as email, social media, or mobile apps.
Sephora: We take on significant issues. Many brands are reluctant to address big problems or engage in conversations that could alienate customers. Sometimes, however, it can be more rewarding to stand up for your beliefs and clarify your company’s values. This can help you feel closer to others. Brands that are aligned with their beliefs will be loyal customers.
Kellogg’s Data-backed Branding
Kellogg’s is one of the most famous cereal brands in the entire world. The company’s complete cereal line was rebranded for European markets in 2019, marking the most extensive design change in 113 years.
Wendy’s: Use humor
It’s not easy to be funny. But, when you do it right, the results can be excellent. Wendy’s Twitter page for National Roast Day is a great example.
The brand refused to back down and offered to roast other brand pages if they used the hashtag #RoastMe. Other brands offered to burn Wendy’s pages, creating a safe place for them to call out to each other.