Consider some of the most well-known brands. How do they make you feel?
Visuals can be more memorable than words in many cases. When discussing branding, it is essential to discuss look and style.
Your visual brand goes beyond your logo. A visual brand that is strong and easily identifiable will communicate the brand’s values through its internal and externe communications, product design, and in virtually every other aspect of the business.
This guide will provide five steps to help businesses develop their visual brand.
Identify your brand personality before you can begin to create visuals; it is essential to do the necessary groundwork.
Begin by identifying your brand personality. Your brand personality will help you communicate your message through your content. Your brand personality will influence the tone of your content, the fonts and colors you choose, and the visuals you use.
This is true for both large teams and small businesses. Although we often think of a brand only as a product or company, it is essential to establish a brand personality for each individual. Adam Enfroy explains it well in his guide to personal brand: “As an Individual, you are a Personal Brand that is wrapped in the content, persona, and achievements you share online.”
You can build your brand with a small team or a large group of twenty-one. But it doesn’t matter how many you have.
Let’s begin by listing some words that best describe your brand. This can be done in a few ways:
Talk to your loyal customers to find out what they think about your business. Next, identify the most important traits they recognize.
If you still need to launch your business, you should identify critical distinguishing factors that will set you apart from the rest. This is something you could ask your coworkers to assist with.
You can choose a few words that best align with your business’s mission and goals. These adjectives will guide you in your visual branding decisions.
Make a brand color palette that reflects your voice.
Once you have identified your brand personality traits, you can use them to guide your design decisions. Your brand colors will be a crucial element of your visual branding decisions.
You may have heard of color psychology. There is much debate over how much stock to put in color psychology. However, color can be one of the most memorable elements of a visual brand.
You will likely notice color trends in different industries if you search for them. Blue brand colors are standard in tech and financial companies.