Google provides a free Digital Marketing Certification Course that will allow students to understand the basics of digital marketing using Google Products. After you have completed this course and passed an online test, you will be certified with a certification issued by Google. When Google approves you, you are recognized as an experienced and highly skilled marketer in the field of digital. All Google certification courses are online and completely free.
Note: This piece aims to offer information that will help you understand the fundamentals for no cost. If you want to apply your knowledge in the real world, you should consider joining the paid digital Marketing course.
Who can benefit from the course? Free Google Course
Any recent graduate who wants to make a success of a career in the field of digital marketing. Does anyone in the marketing field want to become a digital marketing specialist in a highly regarded and large company or a rapidly expanding business? Digital marketers who want to improve their skills in digital marketing. Entrepreneurs looking to expand online can gain by studying Google Ads, Google My Business, and many other topics.
This digital marketing course is taught through videos, case studies, clear material, webinars, and real-time simulations.
Google Digital Marketing Course Curriculum
Google provides this course through its Skillshop website. As of August 2020, there are nine different topics that anyone can take a course on. The topics listed below, those that pertain to digital marketing, are highlighted in a large font.
Google Ads
Google Analytics
Google Marketing Platform
YouTube
Waze Academy
Google for Education
Google Ads Manager
Authorized Buyers
Google Ads Mob
Google Digital Unlock
Each topic is comprised of several subtopics. Once you have mastered the fundamentals, you must take the test under each area. After passing the exam, Google will award a digital certificate to you for a particular subject.
Google Certifications for Digital Marketers ( All Courses)
Google Certification courses are designed for novice to advanced users to use the strategies live. The course was designed to facilitate learning through practical experience where participants gain familiarity with the latest and most effective tools for digital marketing. Additionally, it prepares students for certification tests.
With the help of certifications from Google, you can help your resume stand out from the rest by demonstrating your digital expertise. Since understanding the Internet is a challenge for beginners, Internet Training provides classroom and live online classes. This certification program assists everyone in the business and marketing world to pass the exam and become a certified digital marketer.
The basic Google Certification courses are as the following
Google online course that is digitally unlocked. It provides a comprehensive overview of digital marketing dynamics. It explains the most important concepts and vocabulary for strategic planning. The course comprises fundamental training for novices. Visit Digital Unlocked Portal.
Google Ads Search
The introduction of lists of Remarketing lists for search ads is provided in this. Additionally, ways to align the tactics of advertisements to the needs of organic leads in niches are also covered.
Google Ads Display
This course will assist you in understanding the concept behind advertisements that display. How to promote your ads in Google Network websites and apps. It also includes remarketing campaigns.
Google Ads App
In the process of organizing campaigns that are intended for distribution on mobile platforms, assistance is given. Various ways of constructing cross-functional ad strategies are explained to adapt to smartphones. After completing this course, you’ll be able to launch mobile-friendly campaigns.
Google Ads Video
Various ways to utilize videos as tools for advertising are covered together with methods to make captivating videos. This course aims to teach you about YouTube ads in addition to Google’s Network Videos.
Google Ads Shopping
This course aims to provide information on how to show Shopping Ads on Google Network. Different methods are explained to efficiently set up and administer a Google merchant center account. Many ways are available to improve your shopping campaigns on Google.
Google Ads Measurement
This course will help you comprehend the basics that are the basis of Google Ads metrics. Learn about KPIs and the best ways to utilize Google Ads data to gain decisive information.
Google Analytics course
If you want to use Google Analytics to detect the pulse of leads, Effective strategies and some introductions to analytics tools are discussed. There are various methods to connect with analytics and Google Ads to add an edge to your campaign.
Google My Business (GMB)course
This class aims to assist you in understanding how to utilize the Google My Business (GMB) Platform. It comprises different best practices for GMB and how to effectively manage local businesses using GMB.
Does Google’s Certification Course enough to make you a professional
Many students ask Does it sufficient to be able to take a Google Certifications Course to become an expert in digital marketing? The answer is NO. In free certification courses, only a few products are covered, while the digital marketing industry is vast and includes multiple platforms and networks.
For instance, you may not be taught the basics of SEO, Bing Ads, Facebook, LinkedIn, Quora, Instagram, Pinterest, Twitter, Slideshare, Email Marketing, Inbound Marketing, Freelancing, Affiliate Marketing, ORM, and many more subjects. You should learn digital marketing courses in Hyderabad from a trained professional and then obtain Google certificates to increase your trustworthiness.a