I am looking to create amazing social media content that will boost engagement.
It is a fact that engaging social media content will help you build a strong presence online, engage your audience and grow leads and sales.
How do you make it right?
Here are some examples and tips.
Create social media content that boosts engagement with these nine tips
Create professional profiles on social media. Use these tips to create content.
Know Your Audience
Knowing your audience will help you create tailored content for social media or email personalization.
Canva, for example, creates messages that are tailored to each group. This post is for nonprofits.
Here is some content for teachers.
How can you identify your target social media audience?
Use market research, email surveys, or website forms to discover your customers’ preferences on social media.
Other ways to gather audience insight:
Facebook: Facebook Audience insights gives you data like this.
Instagram: Click the Insights button for details about your audience and their engagement with certain content.
Twitter: The Twitter analytics page and the Tweet activity page provide you with stats on your audience, including demographics, languages, and interests.
Access “Analytics,” a tab on LinkedIn, to see audience insights.
Copper CRM, for example, allows you to sync your contacts and social media accounts to create lookalike audiences or target specific groups.
Copper CRM Review: Learn more about how to sync your contacts with this tool.
Define your goals and metrics
You’ll want to be specific when you define your goals. While increasing engagement is the main goal of creating social media content for businesses, it may not be enough. Each goal should be tied to a specific metric you can track.
Here is a guide to get you started:
Select the Right Content Type
You can experiment with a variety of content types on social media, including:
Blog posts
User-generated content
Live streaming/webinars
Ebooks and whitepapers
Stories and reels
Contests/giveaways
Video
Infographics
Surveys and polls
Link the social media content that you wish to create with:
Your target audience’s interests
According to a survey conducted in 2022, the most engaging content on social media is short-form videos and images.
What type of content is suitable for each social media platform and demographic
Here’s a quick summary of the type of social media content to write for each platform/demographic.
Your Niche
Your industry will determine the type of content you create for social media.
A Gartner report found that the best content for software marketers is educational and user-generated.
Mix Social Media Content
Try out different content types, including text, images, and videos.
Simplilearn uses a variety of social media content types to increase engagement. This is a LinkedIn post that promotes Simplilearn’s professional certificate program.
On YouTube, there are several informative videos from the brand.
Your content should offer something that has value for your audience.
Give people a reason for returning to your site. It could be through helpful articles, entertaining videos, or informative tips.
Write Compelling Social Media Copy
Social media copy should be easy to read and understand. Include a call-to-action that encourages users to share the post with their friends.
The wider your audience, the more shares you receive.
What formulas can you use to write catchy copy?
Here are some tips to help you:
Keep your HTML code short: Here are the ideal lengths of each platform.
Instagram: to 150 characters
Facebook: 40 characters
“LinkedIn”: 220characters
TikTok 300 characters
Here is an example of a short, catchy caption to use on Instagram.
Use action words and adverbs: Try using action words like earn, save, or act now. Also, try adjectives like powerful, awe-inspiring, brilliant, etc. This example is from TED Talks.
Use numbers. Lists and guides with simple steps that are numbered can increase engagement. Semrush shows you how to do it.
Ask questions. Humans are drawn to questions like this one that spark curiosity.
Follow the Google EAT Guidelines when writing the social media copy to get good results in the search results. Your social media copy must include facts and information that are authentic, trustworthy, and expert.
Use trending hashtags
Use relevant hashtags and keywords to boost the visibility of social media posts.
If you’re a food blogger, you might want to use hashtags like #foodie or #yum.
Search for hashtags trending on social media by entering your keyword in the search bar.
Twitter, for example, has a feature called Advanced Search that allows you to search for hashtags and specific tweets.
Use the software that is right for your industry to create hashtags. These software programs can teach you how to create hashtags and use them for your social media campaigns.
Post at the Right Time
Social media is all about timing. You can increase engagement by posting your content when your audience is active.
A recent study found that:
Tuesdays through Thursdays are the best days to post content on social media.
Posting content on social media between 9 AM & AM & 10 AM is best.
There are individual differences between social platforms when it comes down to peak engagement times or days.
You can maximize your reach by posting to Instagram between 10 am and 1 pm on most days of the week.
Use Visual Elements
Your content can be more engaging using high-quality visuals, like images and videos.
You can be creative in the way you present your ideas.
Photo filters are a great way to add a touch of style to your images and photos. You’ll create stunning visuals in minutes.
Velvet Spectrum has created a visually stunning video.
Encouragement
Asking questions, starting conversations, or holding a contest will encourage your audience to interact with your content. Fraser Hill Farm did a giveaway.
Respond to comments from your audience to show that you care about their opinions.
Lead generation software can be used to monitor and manage interactions on social media.