Making a splash with a brand-new service or product is thrilling, but the process can be stressful.
It’s an enormous amount of money at stake.
In the end, you must attract enough attention to avoid being left with a massive paid ads bill but no leads to prove it.
And, even more necessary, if you catch the attention of potential buyers but don’t position your product correctly, you could run the possibility of destroying that precious first impression.
The tragic reality is that your clients have plenty of other options to focus their attention in addition to your company’s name.
The possibilities are limitless…
As marketers, we need to be more effective to stand out from the crowd and create an impact. Particularly when we’re putting out something brand new.
This is why at DigitalMarketer, we took a different path when launching the brand new.
We refer to it as the “Marketing Blitz” Launch.
What is a Marketing Blitz Launch
If you need to familiarize yourself with the concept of a Marketing Blitz Launch, here’s a brief overview.
Blitz Launch is Blitz Launch that can be described as a seven-day multi-channel awareness program that directs all traffic to one “Big Idea” content piece that then into a pertinent and urgent deal.
Let’s break it into pieces:
7-day multi-channel awareness campaign For the Blitz to be effective, it is essential to spread your message to be seen everywhere. Social email, blogs, and advertisements will all be involved.
Directs visitors to one “Big Idea” content piece similar to a funnel; all your traffic will go to the same website. So, regardless of the source, your customers will experience the same unifying content piece.
Then it leads to an appropriate and urgent special deal. The urgency will create buzz, and the minor but pertinent request will aid in securing the deal.
Once you’ve figured out what a Blitz launch is, let’s dive into all the necessary components you’ll need to create the perfect one of your own…
The Elements of a Blitz Launch Campaign
Each Blitz Launch you participate in will include one or more of these seven elements.
You Need a Big Idea
Before you begin designing your campaign, you must establish your main concept.
The key idea content piece can be the difference between success and failure for the success of your Blitz Launch. Your traffic will lead to this article, which must be fantastic.
Your big idea is a blog or article, video, or manifesto.
Here’s a big idea that will require you to get your customers to do:
Recognize and accept the existence of a different paradigm or reality and
adopt a suggested step in light of this new notion.
The “new realities” can take various shapes…
A brand new revelation Let your client know something completely new. Take a look at just 10 mins of news daily, and you’ll be told about “new research” shows that …” consumers constantly seek out something fresh and interesting.
The New View Gives your customer an alternative way of looking at something. Intermittent fasting is an excellent illustration of this. In the past, people considered breakfast the main breakfast during the morning… Then, with a crowd of people that say, “Nah no, it’s not and here’s why. …” It gave us an entirely new way of thinking about breakfast.
Check Their Suspicion: Tell your customers that they were correct throughout. Campaigns for political power use this strategy often. If you can communicate with and increase a crowd’s thoughts and sentiments, they will likely follow your example. Suppose you can confirm the suspicions of someone. In that case, it may be difficult for them to accept initially (after all, there are times when suspicions don’t always turn out to be positive,) but it is an effective way to get people to take notice of your message.
Whatever the “new reality” approach, the ultimate objective will be to connect this new reality with an unspoken desire that your client is experiencing.
You must then develop your call to action. It could be anything, including asking people to subscribe to a list of pre-launches to register at an event and participate in a poll or survey.
If you plan to solicit someone to purchase something, ensure it’s an entry-level offer priced around $50.
Free trials are great too.
After you’ve finished writing your grand concept post, it’s time to start building your campaign.
You Need A 3-Part Email Series
We hear it over and over again since it’s the truth!
Email isn’t dying. It’s still alive and well and driving more than 85 percent of all customers into our sale pages every time we offer promotions!
This means you should include email addresses in your announcement.
A significant part of creating interest and awareness for your event requires a certain amount that is social proof. At the same time, attracting new customers is crucial because, from your event, you must use your audience as a megaphone to promote and spread your message.
We suggest you create an email series of three parts specifically for this launch.
You Need Paid Ads
Whether it’s Facebook, Google, YouTube, or LinkedIn, you must create well-targeted ads to create awareness.
The benefit of advertising with paid advertisements is that you can focus on the people you are certain are likely to be interested in your product and open to the idea.
Ads are also excellent as they can help you promote your brand and raise awareness of your brand. Not only that but bringing more people to your main idea will increase your company’s organic rankings.
Additionally, paid advertisements are great since they provide opportunities to retarget customers. Therefore, your main idea is everywhere!
You Need a Video Sales Letter
Video is among the most engaging and efficient ways to advertise your grand idea or product.
It’s been proven to cause an incredible boost in conversions on sales pages and advertisements.
However, you don’t have to create 18 videos to promote your campaign.
All you require is excellent Video sales letters (VSL) that you could split into various approaches.