Holiday gift-giving is likely to increase, and retailers are turning to Google to boost sales.
The festive season is indeed one of the best and most profitable times of the entire year, whether you’re talking about Black Friday, Boxing Day, or Christmas. It’s a busy time for Google Shopping agencies, retailers, and marketers.
There are many ways to reach holiday shoppers and drive sales.
In the past two days, 54% used at least five channels for shopping, including video, banner ads, and social media.
PPC Geeks, Google Ads experts, and holiday cash-makers thought that it would be best to explain how you can convert curiosity into money on Black Friday, Boxing Day, or any other day of the year.
Plan and start early.
The best time to start planning for the holiday season is in September or October. This is especially true if you are looking to convert that initial interest into a steady stream of shoppers.
In May, Google reported that, on average, 17% of consumers had started holiday shopping in the surveyed markets, and 36% had gift ideas in mind.
In order to market your product and leverage your customers in the run-up to Christmas, you should start planning now. Beyond boosting your campaigns, it is also important to clean up your product feed and get everything in order. This is especially true as you can use these insights to analyze and improve underperforming products or services.
Track your customers’ journeys and check in with them
It can be not easy to keep track of the many different ways customers shop.
Google, for instance, announced last Christmas that customers were using at least five channels to make their holiday shopping decisions and complete the journey.
You can now stand out from the crowd with the Google Ads channels that include the best automation.
It’s important not to forget the ‘ mobile first’ customers, as 68% of all markets expect an increase in the use of apps in the next 2 or 3 years.
It’s equally important to reach out to shoppers at times when they are least expecting it. 60% of consumers say that they are more often than not prompted to buy something, even when they are not actively shopping.
Impulse shopping is a powerful tool that you can use at any time.
Shoppers can become seasoned shoppers by converting to casual browsers.
Give shoppers a reason to convert from browsers into buyers, wherever they are. If you want to convert curiosity into profit, you need to keep the demand going by adding new promotions and sales as soon as you can.
Due to supply chain problems and global uncertainty, shoppers are more anxious than ever to get the best deals. Adding estimated delivery times and must-have values will convert browsers to holiday-season customers.
Adopt Traditional Marketing
Remember that not all people shop online. Don’t ignore in-store advertising, which has seen a big comeback over the past few months. Searches for “shop open” have increased by more than 400% YoY.
Keep your profile updated to include your opening hours, address, and most recent images.
We’ve all done last-minute shopping at some point. So, for those who like to shop in person on Christmas Eve, marketers can use local inventory ads to advertise their client’s in-store inventory and promote convenient pickup in-store options.
Amplify Your Uniqueness
The modern shopper is a savvy shopper who values uniqueness, individuality, and the ability to shop across multiple channels seamlessly. In order to achieve this, marketers must highlight what makes them different while maintaining a holistic perspective on performance metrics.
With so many options available, consumers will expect an experience that is tailored to their specific needs and wants.
PPC Geeks – Google Ads Experts
PPC Geeks are proud of what they do for their clients every day, whether it’s delivering results or helping them leverage their client base during the holidays.
If you are looking to maximize your profit during the holiday season, PPC Geeks will help.