Email marketing is a popular way to promote online businesses. It isn’t always as simple as it appears. Many obstacles can get in the way when you strategize the best email marketing plan. Let’s now discuss the major challenges businesses face regarding email marketing and how we can overcome them.
Top 5 Email Marketing Challenges
Dropping Delivery Rates
Deliverability boils down to having accurate contact information and keeping a record. Sometimes emails sent in email marketing campaigns can not be delivered to intended recipients or readers. The deliverability rate measures the number of emails sent to your target audience compared with those that reach the inboxes. It also promotes the open rates as well as click-through rates. Bounce rate refers to emails that do not reach their inbox.
These tips will help you improve your deliverability rate:
- Maintain your email list regularly: Track the metrics generated by audience information in marketing software like CRM Salesforce to update inactive contacts and keep the list current. You can also hire a Salesforce marketing cloud consultant to manage your contact list.
- Please permit your contacts to update their information. This will allow you to make sure your information is up-to-date.
Poor CTRS (Click through Rates)
If your emails don’t get enough clicks, it could be that your content isn’t compelling or your website isn’t getting enough visitors. Maybe your open rates are acceptable but still not enough to warrant the success of your email marketing campaign. This is where you can identify the problem of making your website and products visible. This is how to overcome the problem of dropping CTRs.
Creative CTAs are the best way to go. Do you have multiple CTAs on your website, or are you using the same boring CTA text in your email templates? Send an abandonment cart email to those who have not yet accessed the payment gateway. You can use OOTB CTAs to get your audience to make the purchase. CTAs can drive your audience to your website and increase engagement and traffic to your site. CTAs are intended to direct your audience to your website or the landing page.
Inappropriate Mobile Optimization
Did you ever wonder why your mobile audience is losing engagement? Mobile devices are the most popular platform for your target audience, so optimizing your email for mobile devices is essential. Mobile optimization is essential to make your email campaigns successful and maximize your customer experience.
This challenge can be solved by providing a seamless mobile experience using responsive email templates, optimized images, videos, and working links. Additional tips:
- Keep your content concise and clear.
- Write compelling CTAs
- Appealing pre-header and subject content are important.
- Pre-header text and preview text should not exceed 40 characters.
- Check your email from mobile devices to desktops.
Customer retention
Customer retention can be a difficult task for email marketers. It is important to find new prospects and leads to increase sales. However, it is equally crucial to prune inactive subscribers to increase customer engagement. Retaining customers is the most difficult task. Although there are inorganic methods, such as buying email lists, it may not work well. This could also lead to you losing active subscribers. Instead of focusing on spam, focus on maintaining your customers and finding ways to increase CTRs.
Spam Complaints Drive Fall
Are you getting spam complaints from your target audience often? This is a common problem for all email marketers. This is due to the fact that unsubscribe rates spike because of irrelevant content. Even if your content is engaging and relevant, sometimes it won’t be enough to attract your audience. This is why it is so important to find a permanent solution.
- Your subscribers will have the option to choose the subscriptions they want and you can customize the options for them.
- Give your visitors and readers the ability to change the frequency of emails, newsletters, or promotional emails.
- To improve your email marketing campaign results, provide timely assistance and listen to your subscribers and target audience.