COVID-19 is the most significant event since the advent of digital marketing. The pandemic has had a dramatic impact on many lives all over the globe. It’s also caused a global economy shock wave that will continue reverberating for some time.
Businesses of all sizes and shapes need to adapt their digital marketing strategies to keep up with the broad changes in society. Customers are increasingly working remotely, leading to a significant drop in in-store sales. Modern technology has made it possible to do many daily tasks more efficiently, but companies that want to attract new customers can’t rely solely on the old ways.
You can help your business navigate these uncertain times with a shift in your outreach and lead nurturing approach. This will ensure that your business thrives and continues to grow. We will explore some areas that can deliver amazing results for your company.
Activate your blog and social media presence
There’s no better time than now to boost your social media presence and blog, with more people spending their time at home and on the go. Social media marketers Socialbakers reported that global social ad spending increased 26.2% in Q2 2020.
You’ll need to be more careful with your messaging, as appearing to cash in on the crisis can be a negative look for your company. The latest research shows that approximately 50% of consumers approve advertising that isn’t related to COVID-19.
This figure does not mean you should stop advertising, but it does highlight how thoughtfully your content creation must be. This means that you should always communicate compassion and understanding about the current world situation. If you are not being sincere, customers will quickly post negative feedback. So make sure to keep your social media presence up-to-date during campaigns.
Revamp Your Marketing Strategy
Your business should be focusing its marketing strategies on areas that are most appealing to consumers, in addition to your blog and social media accounts. It is simply not possible to host interesting seminars or networking events in many parts of the globe right now. However, this doesn’t mean that all is lost.
As you can see, webinars are a great replacement for face-to-face events. You can create a compelling format that encourages participants to interact online and build a community. You can also use webinars to keep your customers informed through email campaigns.
To keep customers thinking about their brand, creative companies create eBooks, educational courses, and in-depth guides. These content marketing methods are relatively inexpensive and encourage customers to learn about your company and increase name recognition.
Many consumers are still concerned about their futures. However, it has been a success to provide information on how to get into your industry. Your business will be transparent and welcoming by providing a glimpse behind the scenes into your industry.
SEO is the key to success
SEO has been a core principle of digital marketing for years. Businesses looking to reach new customers have found that the power of SEO has increased with the introduction COVID-19. Customers are increasingly turning to online shopping as brick-and-mortar shops around the world remain closed or suffer from reduced footfall.
Unlike the days when people ordered a few items online, consumers now actively use eCommerce to shop for everything they need. The data shows that almost 2/3 of consumers increased their online shopping during this pandemic.
This market change means that climbing the search engine result page is even more important. To stand out from the rest of your competitors online, you will need a coherent SEO plan that includes compelling content marketing, website performance, and detailed customer analytics.