We like your style. You don’t want to be famous like Justin Bieber. You want to get those 1,000 real fans, Kevin Kelly-style. You don’t always need to have bodyguards in front of your house. You need to receive qualified leads every week in your email.
LinkedIn is the result.
You don’t have to reveal your skincare routine at night to be a LinkedIn Influencer. You don’t need to show off your shopping haul or put on a fashion display afterward.
You can talk about your passions to an audience with the same interests.
To become a LinkedIn Influencer, you need to follow three simple steps:
Optimizing your profile to maximize the Know, Like, and Trust Factor
Choose your content pillars for branding yourself
Engagement with your community to increase exposure
Promise to think of us when you become rich and famous.
Optimize your profile for B2B appearance
You must first clean your room before you can be an influencer. We’re not your parents. We are just letting you know the truth. You can’t invite your friends over if they have nowhere to sit.
Your LinkedIn profile is no different.
You’ll confuse your audience if your profile is messy, even if you have *incredible* material (see below for how to create this). Your audience will go to your profile and not know what it says or how to reach you. They’ll walk in a circle, like your dog, when they go to the toilet.
Need someone to help you:
Let me click on their profile to see who they are and what they do.” Click on their profile and see who they really are and what work they do.” To “I already know who this person is, and what he or she does.”
If they click on your page and see a black-and-white profile photo and a headline that doesn’t explain what you can offer them or just your name under the Experience section, then this will not happen.
Even Jeff Wineer, the former CEO of LinkedIn and now Executive Chair, has optimized his LinkedIn profile. We feel confident in recommending that you write anything, considering he increased company value from $78 MILLION to $7.9 BILLION.
Optimize the following five sections of your profile:
Profile photo
Headline
Contact Information
You can read more about it here:
Experience
Your profile should be able to speak for you in terms of your expertise. It is the Know, like, and trust factor that every influencer must master before they can succeed online. Your profile helps your audience learn what you do. It also helps them like you and trust you by learning about your past experiences.
After optimizing your profile, you can start working on your content.
Choose Your Content Pillars
You need a strategy before you post. The marketer in me tells you not to post random content to get engagement, followers, and conversions. It’s because they want to place you in a category…and that’s fine.
You want people to be able to classify you when they come across your LinkedIn profile or content. You’ve just created a brand for yourself by identifying as a marketer of ecommerce businesses. Who will they think of when their friend asks if anyone can help them market their ecommerce business?
Content pillars are the answer. We want to let your audience know what they can expect so that they will be more likely to click the “follow” button.
You can use the same content on LinkedIn if you have already established a personal brand in your other marketing channels. You’ll find out what topics you always talk about if you don’t.
It is a good example.
Ecommerce Marketing
Human psychology as it relates to marketing strategies
The future of Ecommerce
You will be branded as an expert if you stick to the content and don’t stray off to teach people about dog training or how to build a front porch.
Your content will let people know who you are, what you believe in, and what it teaches them.
You can set up a posting schedule 3 times per week using these three topics. You’ll be covering each subject every week.
Here is an example of how you can use
Ecommerce Marketing: Recent client wins that show social proof you’re doing a great job!
Human psychology: Why people are buying more products after the pandemic
Shoppable Reels: The Future of ecommerce and How They Will Revolutionize E-commerce Marketing
You’re ready to increase the number of people who see your content.
Engage your community
Social media is two-way. Keep dreaming if you post content, hoping others will like it, comment on it, or share. Social media isn’t just about posting content.
Social media are social.
Engaging your community is a vital part of becoming a LinkedIn influencer B2B. Engage with others on the platform by commenting on their posts, liking, sharing, and DMs.
Every week, you should:
Commenting on Popular Posts in Your Community
Your niche is your community. If you are a part-time CMO, marketing is your niche.
Bethany Cowan is a Programming Manager for Clarion Events and part of an epic team that helps us with our annual Traffic & Conversion Summit. CEO Katelyn Bourgoin comments on a blog post.
Tag Experts in Your Post
Sometimes, social media can seem like a black hole. Even more so when you hit publish and hope people will interact with your post. This is where tagging professionals come in.