Instead of generating B2B groups, such as on Facebook, you can connect to a vast network of experts. These professionals have the purchasing power to hire your agency or take them onto the scene as the fractional CMO (or any other marketing role).
And they’re all in one platform…ready to connect.
Making your LinkedIn Content Marketing Strategy is similar to addressing industry events with your keyboard’s help. If you have the right approach, you can ensure that your LinkedIn content will be viewed by your avatar as a customer (like the ideal client for an agency), and you’ll soon be contracting, working, or doing freelance work.
Additionally, you can make this happen while establishing your image (one that will assist you in finding more clients, job opportunities, or freelance work shortly). Initially, launching your LinkedIn Content Marketing strategy doesn’t mean it’s a “nice-to-have” for B2B businesses.
It’s an absolute must-have.
How to Create a Converting LinkedIn Content Marketing Strategy
Creating the LinkedIn Content Marketing Strategy follows the five steps you’d follow to design strategies for your clients. It is essential to understand the following:
Who is your target audience
What do they care about?
Your content will be a part of the pillars
Your schedule
Your Customer Value Journey
Who’s the ideal target audience?
Your ideal target audience is made up of potential customers. You’ve made a mistake if your LinkedIn audience is full of e-commerce business owners, yet your company only deals with SaaS brands. It’s like advertising your clients’ companies. It would help if you started at the who before moving to which.
Who do you and your company serve?
Are they ecommerce business owners who have less than $100,000 in revenues?
Are they SaaS businesses that earn 1 million dollars in MRR?
Are they online-based coaches or consultants looking to increase their courses’ sales?
Use this customer avatar Canvas to record every detail about the customers your business is serving. This will be used for the second step, which is to determine your ideal customer’s interests to create content relevant to people on LinkedIn.
Second step: What are they care about
Once you’ve completed your Avatar Canvas for your Customer Avatar Canvas, what your ideal customer wants to become apparent.
“Haves” from the “Haves” in the Before State will tell you precisely what they’d like to avoid shortly. What they call the “Haves” in the After State are the subjects they’re eager to explore to experience what’s in store for them when they enter the After State. For instance, if your ideal customer is an online enterprise owner from the Before State, they’ll probably have meager value for their lifetime (LTV). If they are in the After State, they have the highest value for their lifetime customers.
This means that you know they are interested in growing their LTV, and your content can be able to cover topics such as:
Low Customer LTV? Here are 5 Ways to Increase LTV in 3 Months
Knowing what your ideal client wants is what they are interested in. That’s how you create an audience of those who want to work with you.
What are the main content pillars of your content
Every brand requires content, the pillars. These are the topics that will be covered daily. They’re all based in your Customer Avatar Canvas. With the help of content pillars and pillars, you’ll never be short of content ideas since you’re always aware of the topics your target audience would like to be aware of.
Create a minimum of 5 content pillars based on their needs, emotions, the average day, their status, and the good and bad. The Bad perspective they have in their minds. For instance, the marketing agency that targets ecommerce business owners on LinkedIn can develop content pillars such as:
Have A low LTV, and they would like to get a higher LTV.
Content Pillar: LTV
Feelings The feeling is that advertising is becoming more complex and costly, and they would like to believe that advertising gives them a guaranteed ROI
Content Pillar: ROAS
Normal Day: These people have spent their time watching their sales fail and want to focus their attention on the larger picture for their company
Content Pillar is the CEO/founder of an ecommerce company.
Status: These have a connection to a new and aspiring entrepreneur, and they would like to be able to relate to an established, successful businessperson.
Content Pillar: Entrepreneur lifecycles of business owners who own ecommerce
Good and Evil. Evil: The ideal scenario is for them to come up with a solution, and the worst-case scenario would be that they must shut down their online store
Content Pillar: Ecommerce companies “must-knows” to avoid shutting your store down
In each of these content areas, you can create 5+ topics to create LinkedIn content, posts, and videos about. You now have 25 topics on your calendar!
Step 4: What’s your schedule for posting
When people first think about posting content, they want to be bold or stay home. They’d like to post or record videos every day and write 1,000 or more articles three times per week. Start slow and then work our way up (unless you have an incredibly committed team! ).
A great posting schedule, to begin with, is three posts every week. You can follow on a Monday or Wednesday schedule for Friday. Each post should cover the content pillars you have chosen to focus on (LTV, ROAS, etc. ).