How many blasts and batch marketing emails can you receive in a single day? What is more important, how many of these blast marketing emails do you get in a day?
You don’t want your brand to become just another in the customer’s inbox. How can you cut through all the noise to increase your open- and click-through rates and improve your conversions?
Two things are essential to a successful email marketing campaign: consistency, segmentation, and a consistent message.
This means you must be able to reach the right audience at the right moment with the right message.
An email marketing schedule is one way to make sure this happens.
You can use one to plan, create, schedule, and manage your email campaigns for the best results.
Make sure you are clear about your goals for your email campaigns
To create an email campaign calendar, the first step is to decide what messages you want to send to your customers.
Are you ready to:
- Promote a new product?
- Re-engage your customers?
- Please encourage them to go through their abandoned carts and look for items.
- Are you looking to launch a seasonal campaign tied to upcoming sales?
- To establish your expertise in the area, send a newsletter?
You can tailor a strategy to suit your recipients by identifying your goals. This list will help you plan the type of emails you want to send and when you will send them.
For each campaign, determine the frequency of your mail-outs
Once you have a list, you can start to plot the campaigns on your calendar.
How to Segment Your Business?
You don’t want to send emails to recipients that aren’t relevant. You know that not everyone will be at the same stage of your marketing funnel. Therefore, segment your emails according to where they are in their buyer journey.
This is done by deciding which campaigns you want everyone to receive and which should be sent to a particular group. This will help you determine which segments are getting too many emails and which ones don’t.
Actionable tip: Before sending an email, ask yourself who this email should go to and who it shouldn’t. You don’t want someone to receive a welcome email if they have been on your mailing list for a while.
Write down potential subject lines for your email messages
When creating email content, marketers often face writing the subject line. The subject line must be catchy and relevant, giving the recipient a glimpse at the contents of the email. It isn’t easy to write.
It is important to pay attention to it as it will decide whether or not your email gets opened. Your subject line will not grab your audience’s attention, no matter how many hours you spend creating great content and graphics.
It is important to plan ahead for a component like this.
Decide the type of content you want to share in every email
Next, you need to decide what content you want to include with each email. The next task is to pull relevant articles from your blog and link videos from your brand channel. Finally, create graphics for your email body.
This information should be saved in one folder for each campaign. This will eliminate the risk of accidentally sending out the wrong graphics or linking to the wrong video in your emails.
This is why you should link each folder to the correct entry in your email marketing calendar.
Finalize the send-out dates and times
Once you have an idea of the email you will send, its recipient, and the content, you can now decide on your publish dates.
You or your team manager can plot the workflow by plotting the send-out dates on your calendar. This allows you to delegate tasks and deadlines to each member of the team, all in time for the publication date.