Facebook has become a popular platform for businesses to market to consumers. From Disney, Home Depot, and Walmart to local hardware stores and flower shops, Facebook helps companies reach their customers.
Facebook’s popularity can have a dual-edged blade. The Facebook audience is present, but you must compete with other distractions such as competing ads, user-generated posts, and gaming to get the consumer’s attention.
It’s essential to create a Facebook video that is engaging.
You might think it’s a gamble, but you can still use specific methods to create a Facebook ad that will inspire your audience to take action.
Want to know how to make a Facebook video ad that is successful? Continue reading to learn more.
What is the value of advertising on Facebook
Facebook is the largest social media platform on the planet. 2 With almost three billion monthly users; it offers a wide range of opportunities for digital marketing.
Is Facebook video advertising an excellent way to reach out to consumers?
Facebook ads are generally more effective than other advertising methods.
It can be hard to determine the effectiveness of Facebook ads for specific businesses. Social statistics indicate that Facebook is a great place for advertisers to put their products in front of consumers.
Facebook Ads:
Influential- According to The Drum, Facebook ads influence the buying decisions of more than half of consumers. 3 This is true for consumers who shop online or in-store.
Target receptive audiences – People use social networks for many reasons: to stay in touch with family and friends, get the latest updates, or even share cat memes. Nearly 66% use social media to learn about products and services, businesses, or other information. 4
Are cost-effective- The platform allows businesses to target a particular audience, reducing costs associated with attracting customers. Companies can save up to 70% in some cases. 4
It’s not hard to understand why businesses are choosing Facebook as an advertising channel.
Why video ads
Facebook doesn’t just offer video ads. You can also create static text and image ads, which are often less expensive and easier to make.
Why bother with video marketing, then?
Facebook video advertising offers several benefits that other methods cannot match, including:
They are famous- According to Sprout Social’s data, Facebook videos have been viewed 8 billion times daily. 5 Single Grain’s data shows that users not only watch videos but also share them, with a rate of almost 360% growth in the past few years. 6
Facebook has high engagement rates – Facebook can offer a higher engagement on social media than other platforms such as YouTube and Instagram.
You can tell a tale- Videos advertising offers more opportunities to create a narrative around your product or services in less time. You have more branding and customer outreach flexibility than image or text ads.
Create Successful Facebook Video Ads
While Facebook videos are an effective tool for marketing, they must be implemented with precision, logic, and creativity.
There’s y magic involved in creating videos with addictive star power, but the formula typically follows a set of parameters that influence its success. Let’s look at a few essential factors that serve as guideposts for a successful Facebook video ad.
Your Video Should Be Vertical
98% of Facebook users access the platform almost exclusively through their mobile phones.7 That means most people who see your Facebook ad campaign will see it on a vertically arranged screen, the way most people hold their phones.
Your video ad needs to be optimized for playability in a square or vertical setting (in other words, your videos should be optimized for mobile).
Aside from making it easier to see for your viewers, opting for a square video allows you to take up more of the screen, thus optimizing your advertising efforts.
Content Counts
Compelling, creative content that sparks the consumer’s imagination and convinces them that they can’t live without your product or services is crucial to any successful Facebook ad or ad outside of Facebook. Your video needs to pull at their heartstrings.
According to SBBC, when you’re creating your video ad, you should make sure that it:8
Tells a story – The best stories feature a character who overcomes excellent challenges in pursuing a goal. The same is true of stellar video ads. Use storytelling in your ad to illustrate how your product or service can improve the consumer’s life.
Starts strong – You only have a few seconds to convince your Facebook audience to stick with your ad to the end, so ensure you capture their attention immediately. The first few seconds are paramount for retaining attention.
Extols your brand’s virtues – If there’s ever a place for self-aggrandizement, it’s in advertising. Your video ad is your opportunity to let viewers know what makes your product or service unique. Don’t be afraid to boast.
Includes a call to action – It’s not enough to simply tell a story and give information about your business. If you want your ad campaign to convert consumers into customers, you must encourage them to take the next step with a call to action, such as Shop Now, Contact Us, Download Here, etc.
Keep It Short
Between busy schedules and a culture that has winnowed attention spans to the tiniest lengths, consumers simply aren’t willing to spend too much time with your ad.
According to Forbes, even if your video thumbnails garner a click, their focus is likely to wane after 10 or 15 seconds, so it is essential to have a high hook rate.9
What is the hook rate? Gaining a viewer’s atta viewer’s attention in seconds will lead to a better-performing video ad. Although Facebook will let you post ads up to 10 minutes in length, the most successful Facebook video ad is short and sweet. The platform itself recommends 15 seconds as the maximum length for video ads.