Let me now get to the practical side. Channels are an important part of eCommerce marketing planning. Let’s talk about channels that drive traffic to your store.
Once they have understood the importance of each channel, businesses can decide how much they will spend on each one and, eventually, they will have an eCommerce Marketing Plan.
Truthfully, prospects don’t care about how you market your products. They care only about the products. It’s time to stop worrying about your product pages.
Keep these Things in Mind when creating product pages:
* Make sure your pages are rich in content and include all primary keywords.
* Customers need to find all details about all attributes such as colour, size and brand, manufacturer details, product variants or specifications, and other details.
* Make sure all product pages are properly indexed to allow search engines to crawl them and rank them accordingly.
* Provide more information about products by adding quality images and videos.
* Make sure you review the purchasing process to ensure no roadblocks.
Three channels of eCommerce marketing:
1. Google Search Engines
2. Societal Media
3. Content
There are many channels available for marketing. However, these are the most popular and useful at the moment.
How to Design an eCommerce Marketing Plan?
Search Engines
Google, Bing and Yahoo are the most popular search engines worldwide. stat counter shows that Google has the largest share of search engine traffic at 92.85%. Search engines are a great way to get relevant traffic to your online shop.
This is why we can’t ignore it!
You can get traffic through search engines in two ways:
* Organically
* Paid visits
How to Get Organic Visitors From Search Engines?
Search Engine Optimization (SEO) is a way to get relevant traffic organically from search engines. This is a process that shows search engines that your product page has more appeal to their audience than other brands.
SEO is a unique way to generate engaging content and collect references that rank higher for certain queries related your products.
Google has ranked the top results on the internet using content analysis and links from other sites, as you can see from the image. Google is explicitly referring to Google. It uses more than 200 factors in order to rank pages and determine the best products.
SEO is an industry that can be considered a distinct one. It has great potential because of its immense importance. Although Google now displays paid results, SEO is a process that every eCommerce store must use to build a brand. SEO is a must for any eCommerce store that wants to grow. You should include it in your marketing budget.
How to Get Visitors from Search Engines via Paid Visits?
All major search engines offer paid services that allow you to rank higher in search results. You only pay per click.
Pay Per Click (PPC), a quick and easy way to get relevant traffic, will display your result on top of all organic results depending on the amount you bid.
Yes, bids can be involved.
Because there are many people competing for the same product, all of them will bid on different keywords. The competition and the amount of money you are willing to spend per click will determine the result of your paid ads.
These services are not only offered by Google but all search engines. To get the most relevant traffic to your store, you need to identify the right audience.
Social Media
If you market right, social media can bring in a lot of traffic to your online store. Social media platforms like Instagram, Snapchat, LinkedIn and LinkedIn are great for expanding your reach and increasing sales.
* Facebook & Instagram
Regularly posting about your products on social media platforms can increase your followership and increase your chances of selling them. Facebook lets you create a store and redirect customers to it.
Paid Adverts on Facebook & Instagram
Both Instagram and Facebook offer advertising options.
Facebook does not allow you to promote products directly. To build a strong base of prospects, you can create engaging content and brand value.
LinkedIn is a professional network that can be a great channel for content promotion. LinkedIn is a great choice for B2B companies, but LinkedIn is expanding to include more niches. You can create your company profile online and share useful updates on LinkedIn.
Paid Adverts on LinkedIn
LinkedIn offers paid advertising services. You can reach potential customers through various methods such as sponsored content, personalized ads in the Inbox, and ads on your sidebar. LinkedIn can be a great platform for promoting books, ebooks, themes and templates, plugins or add-ons, as well as graphics packages.