Marketing emails have a 59% influence on purchase decisions. This isn’t enough to show the power of email marketing.
Email marketing is one the most powerful marketing tools to drive traffic to your site, generate leads and convert sales. If done properly, it can be a great marketing tool. Emails are used by 93% of B2B marketers to distribute their content. This makes it one of the most popular forms of marketing.
Email marketing comes with a potential risk. If done poorly, your email will be ignored by your recipient.
Instead, we will show you how to create an email marketing campaign that drives action.
How to make the most of your email marketing campaign?
It can take time to master the art of email marketing. Here are some top tips to get you started in email marketing.
Create a compelling subject line: You’re familiar with the old saying Don’t judge a book based on its cover. This doesn’t work for email marketing. Your subject line will determine whether your recipients click on the email and read it or quickly move it to the trash. Or worse, mark it spam. 47% of email recipients will open an email solely based on its subject line. Therefore, it is crucial to crafting a compelling subject line that gets past the first hurdle.
- Keep it brief (ideally, no more than 40 characters)
- Reduce the drama by avoiding exclamations and capital letters
- Keywords that increase open rates are well-known
- Use emojis to communicate with numbers
The structure is key when writing copy for the internet. Long paragraphs of information can make people regret opening an email. They will then click away before they get to the point. Your email will be easier to read if you follow a logical structure. Keep your paragraphs concise and short.
Don’t forget to include your call-to-action (CTA). This should describe the action you want users to take after they have received the email.
Who are you writing for? It doesn’t matter what product you sell, you must know your audience. Each business is different and will have a different experience when it comes to email campaigns depending on who they are.
Knowing who you are writing for will allow you to tailor your copy to your customers’ needs. If you are new to marketing, Google Analytics and your existing social media accounts can help you gather audience data.
Keep track of your progress: It is important to continuously monitor your email marketing performance. You should measure your email marketing performance regularly to keep your list healthy and improve campaigns. These metrics include:
- Open rate
- Click-through rate
- Unsubscribe rate
- Complaint rate is the number of recipients who marked your email as spam.
- Conversion rate
- Campaign ROI
Timing is crucial: When you send emails, a lot can determine their success. Weekends have the worst open and click-through rate, since most people are logged out of work mode. Every business is unique, but data can be used to track when users open your emails most often. This will allow you to pinpoint the sweet spot that will increase your open rates.