“Growth hacking” has been a buzzword in digital marketing circles for the past few years. What is growth hacking? How can it benefit your content marketing efforts, and what are its benefits?
The name growth hacking hints at the secret to success. It is about growing your business quickly with limited resources. This term was created by start-ups needing to grow their businesses with limited resources rapidly. This growth is often achieved by these start-ups using low-cost marketing alternatives that are highly effective when done correctly.
A growth hacker is a marketer who uses various techniques, including SEO, viral marketing, social media, and SEO, to increase brand awareness and convert as fast as possible.
Even though your business is still in its start-up phase, growth hacking can still be used to help grow it.
These “hacks” or techniques can be applied to your content marketing to achieve what’s become known as content hacking.
Content hacking basics
How can you become a content hacker, then? It would be best if you thought outside the box to find content marketing tips that will help you attract more social shares, drive traffic to your site, increase conversion rates, and get more traffic.
Nearly everyone uses the content market these days. It’s more efficient than other channels, and you can start with a small budget.
While anyone can become a content marketer or a content hacker, not everyone can. Are you up for the challenge?
Growth hacking does not involve randomly trying different tactics to see what results. Growth hackers use a systematic approach to their work, executing a series of carefully planned and measured “experiments.” They can quickly identify the most efficient marketing strategies by using continuous testing and evaluation. They pay attention to what works and then find a way of replicating it.
How do you start content hacking? It would help if you realized that growth hacking is not a step-by-step process. It’s more about a mindset.
There are some things you can do to start. The rest is up to you.
Analyze your existing content
Content hacking is data-driven. The best and most efficient way to drive growth is to find out what you are doing well.
You can see the solutions right in front of you. You might have already found the secret to content success and don’t know it. It’s okay to reinvent the wheel if you already have a successful method.
You can start by identifying the most popular pages on your website with Google Analytics or any other analytics package. There is no definition of success – it depends on your overall digital marketing strategy.
You have a blog about employee incentives. You may have done keyword research to create this content. You can see the analytics and that the majority of traffic to the article comes from keyword searches for “gamification in employee engagement.” You may have only mentioned gamification, but it tells you that Google considers this helpful article for those searching for employee engagement gamification.
Then, you can tweak your content to improve SEO and make it more helpful to visitors. You can add a section on gamification to your content and optimize your titles for these keywords. You should be able to increase your traffic to this section with a bit of luck.