It is important to have a great product or service to attract customers. But is that enough to keep them?
Companies no longer compete solely on the basis of their products and services. They’re now competing on customer experience and engagement, too. According to Salesforce, 80% of consumers say that the experiences they receive from a company are just as important as its products or services.
Customer engagement is much more than transactions. Outreach is described as “an intentional and consistent approach taken by a business to provide value in every customer interaction, thereby increasing loyalty.”
How can you improve customer engagement?
Three ways to engage customers and gain their loyalty
Create a community
Customers must have a place where they can engage. Twitter and LinkedIn, for example, are excellent platforms to connect with your customers.
You can even a href=”https://www.tangocard.com/customer-advocacy-incentive-program?utm_source=marketing+profs&utm_medium=content&utm_campaign=FY23+Marketing+Profs&utm_content=markeing_profs_content_syndication_2″>give customers incentives> to engage in such groups through social contests. You can offer incentives for customers to join such groups through social contests and rewards for social sharing.
It would be a step further to implement an active community or hub, such as Influential. This can increase the conversation on a forum where customers are encouraged to engage with brands, companies, and other customers.
Create communities such as these to share user-generated content on Social Media and your website.
Deliver engaging content
Customers don’t just desire quality content; they demand it. “Content Marketing is Important because it helps you answer your audience’s question and builds trust, develops relationships, improves conversions, and generates leads,” says HubSpot.
Content that is tailored to the interests, preferences, and favorite products or services of your customers can keep them engaged with your brand.
Content doesn’t need to be complicated. Consider creating simple and useful content, such as a post on your blog that answers frequently asked questions or an infographic to show how to use your products.
Offer rewards and incentives.
However, simply providing a space for engagement is not enough. Incentives and rewards can help. They can drive customer behavior and compensate customers for their time.
Small digital incentives can increase engagement while simultaneously expanding your customer base.
Are you curious about how to deliver incentives? Our customers email digital gift cards to recipients using RewardLink. It’s fast and easy. Reward Link offers customization and tracking so that you can avoid the hassle of keeping track like you would when using physical gift cards.