Data analytics are becoming more sophisticated, so measuring the success of your marketing efforts is critical for your company’s success. Content marketing continues to increase.
Hence, 44% of B2B companies don’t even bother calculating their content marketing ROI.
Even more troubling, 13% don’t know if they measure it. What is the ultimate goal of content marketing? That is, converting browsers into buyers.
Help our target audience solve problems
Give information that our audience cannot find anywhere else
Trust our brand and its experts.
These factors make content marketing a long-term venture. It can take months for your metrics to show a positive change.
It’s only a good investment of money and time if it improves your company’s bottom line. If you invest wisely, content marketing will provide a higher ROI than paid searches.
Content marketers must be proactive in measuring their ROI.
Although we use advice and information to build trust, the ultimate goal of our company is to add value. The best way to measure content ROI is to see how much weight you bring to the table.
The fastest way to get executive buy-in is to measure ROI. The C-suite is most concerned about its bottom line, no matter if you are trying to launch a content marketing campaign or increase your budget.
You’re not the only one feeling lost in the ocean of measuring your content marketing ROI. This blog will discuss marketers’ most common problems when measuring ROI and how to avoid them.
Quick Takeaways
Marketing is more than creating great content. It’s all about sales and ROI.
It is essential to know how much money you have spent on content creation and marketing. Do not get lost in too many metrics.
Consider the intangible advantages of your content, such as being a thought leader or promoting long-term online growth.
Combine more specific formulas and your overall ROI to understand your content marketing strategy better.
Find out How to Measure Content Marketing ROI.
Many content creators need to remember to recognize that marketing is a business. David Ogilvy, an advertising legend, pointed out that great marketing rises or falls on the “number of sales it brings in” and not its creative merit.
Their sales and their expenses measure the success of successful marketers. This is their ROI. Anybody can create intelligent content. To create content that sells, it takes genius.
Measure your content’s success when you have a reliable way to measure it. This allows you to establish content marketing goals and create a better strategy for achieving those goals. Then, you can measure the success of your new goals.
Content is a significant part of both B2C marketing and B2B marketing. These numbers will continue to rise as successful brands invest more.
It’s not a bold move to increase your content spending. It’s the best option today. It generates 3x as many leads as traditional marketing and costs as little as 62% more.
Is your content bringing you a good return? Marketers are aware of this. This is why the industry continues its growth. Content works. But it would be best if you made content successful over the long term.
This post will give you two chances to get anxiety out of knowing how to measure content marketing ROI.
Even Don Draper (mad men’s fictional advertising man) realized that being different from competitors was the key to success. You can only measure your ROI to determine if you have achieved this level of success.
Here’s the problem…
Many marketers have difficulty tracking ROI. In fact, difficult for them to know where to begin. It’s a complex process to generate revenue from content.