You can use a LinkedIn newsletter or article to demonstrate your expertise and to improve your SEO. Many people are writing articles on LinkedIn, but they get little engagement and no conversions. Here are five ways to optimize your LinkedIn post to reach more people and convert.
How this LinkedIn strategy changed my business
LinkedIn is a social media platform with some of the most organic reach. Yet, in 2017, I regularly posted and received very little engagement and views. In 2018, I posted on LinkedIn and studied the platform voraciously.
Then, something happened.
On LinkedIn, I implemented a particular regimen
The LinkedIn feed is tuned to my preferences.
I used the formula for five viral triggers to post my message.
On the platform, I developed relationships that helped me to get noticed.
LinkedIn offers me a lot of hidden tools that I use.
With a small network of just a few thousand, I reached hundreds of thousands every week.
When I became more strategic, my network was less than 1,500 people, but I reached 50,000+ with my posts.
After a few months, I climbed to seven business figures. I had been booked as a keynote speaker, received dozens of emails from recruiters inviting me to interview for their companies, and had high-paying clients.
There’s a formula for success!
LinkedIn Articles or Newsletters are a part of your content strategy. (As of this writing, Newsletters have not been fully rolled out, so you might be unable to subscribe to your network for your articles).
You can optimize your LinkedIn articles by following these 5 top strategies.
The Perfect TitleThe biggest mistake I see is that content creators spend so much time on quality content and then fudge the title and thumbnail. It will be doomed if you don’t choose a great title for your article.
There are two ways to create an appealing title:
Include a number: Numbers are attractive to people. Including a number in your title may be challenging, but try to find ways to quantify it.
Demonstrate that you are unique. Why should anyone listen to YOU? Have you achieved something? Do you have a specific knowledge? Do you want to speak with an expert?
Here is an example of a product that meets the criteria:
This article, which I wrote as an experiment to test this naming strategy, quickly received more engagement than any previous articles. The “1000”, a catchy phrase, catches people’s attention. I have a unique perspective because I read all the cover letters.
You can read more here to learn how to boost the algorithm and increase engagement.
It should be actionable and high-value
When writing content, you should always ask yourself: Why should they care about it? Giving actionable tips is one of the best methods to create highly valued content people care about. This means that as soon as your readers stop reading the article, they’ll know what to do next.
It’s essential to be concise but also detailed. The best LinkedIn content will be helpful and easy to read.
Make sure it is skim-able
LinkedIn articles with the highest performance are often broken down into sections, include bullet points and quotes, and are written in smaller, more readable paragraphs.
Readability is now more critical than ever because many people view content on mobile phones. This is an example of a section divided into different sections to create snackable reading. This is important to maintain people’s attention spans.
Add Visuals
Add visuals whenever possible to highlight your points. It’s not about stock images but ideas that add value to your content. This will help to keep them interested and elevate the quality. If you’re unsure, include a screenshot or infographic. Who doesn’t like a good infographic?
Include Calls to action
What do you want the reader to read next? Do you have any other resources you would like to share with them? Do you want them to contact you in any way? Include hyperlinks and perhaps a brief bio or call-to-action at the end of your article. You’ve just given so much value. Go ahead and promote yourself!