Segmenting your market is a critical component of successful marketing strategies. Knowing whom to target is the key to creating campaigns with impact. With over 2,38 billion active monthly users on marketing channels such as Facebook, spending your marketing dollars on customers who will remain loyal to your brand is essential.
Now that you know who your target audience is, it’s time for you to narrow down and pinpoint them. We’ll show you how advanced agencies and online retailers use segmentation to remarket to and prospect the right audiences.
What is a high-value segment?
A high-value group is a targeted group of people in your target market who are the most likely to buy specific products or services. Individuals within a segment have commonalities, such as product interests, lifetime value, or gender.
Why is Segmentation Important for Segmentation
By segmenting your market, you can identify a group more likely to buy the products and services you’re promoting. As a marketer with a budget, you’ll want to ensure that your marketing dollars reach the right customers.
You should also align your promotional campaigns with the right audiences to reach your target audience.
DataQ makes it easy to create high-value segments. The following section will show you how to develop advanced components using our Smart Segments.
Segment Creation
Here is a list that we will create for high-value audiences.
Loyal customers
Two-Time Buyers
Win back
Start by creating segments based on best practices. These segments can be used for creating lookalike audiences or Google Ads lists to reach new customers who are similar to your best customers. You can also remarket to loyal and repeat customers to boost your lifetime value and strengthen your relationship.
Our Smart Segments make segment creation easy. Our next section will show you how to build and use segments to create highly-valuable audiences for your marketing channels.
Loyal customers
DataQ defines loyal clients as customers who have purchased three or more from your online shop. One way to use a dedicated customer segment is to create an audience that looks like them on Facebook.
DataQ’s: How to achieve this.
Select the Templates tab in the Segments option. Select the Loyal Customer template from the Customize menu.
If your definition of a Loyal Customer differs, you can edit the number of transactions after selecting the template.
Change the number of orders in the segment template.
Buy Two Tickets and Save
This segment represents customers that have bought exactly twice in your store. Why not make the loyalty of customers who have purchased twice official by remarketing to them?
DataQ’s: How to achieve this.
Win Back
This segment includes customers who have made at least one purchase in the last year but have not purchased in the 90 days prior. Because it is cheaper to keep your existing customers than constantly acquire new ones, winning them back builds a more substantial relationship and saves you money.
DataQ’s: How to achieve this.
Marketing Channels
DataQ allows marketers to sync their targeting lists with marketing channels such as Facebook, Google Ads, and supported ememaillatforms. DataQ provides segment-specific customer intelligence, including KPIs such as lifetime value, frequency of purchases, repeat purchase rates, gender, and average order values to help you create and communicate your messages.
Let’s say, for example, that you sell a line of products aimed at men, but your data shows women as the primary buyers. Here are some things you can do to optimize your campaign since women are the primary segment of this product line.
Create a Facebook audience that looks like your customers to attract them.
Your message should be adapted to resonate with your audience.
Remarket this segment to maintain their engagement.
Pro tip: The minimum audience size for each channel varies, so ensure that the segment you are creating meets the requirements – which DataQ displays. Google Ads, for example, requires a minimum of 1,000 customers, while Facebook Ads only needs 100. Facebook Ads, e-emailed other marketing methods, are likely the best choice for your small business if your smaller customer base is smaller.
DataQ offers you actionable metrics you can use to improve your campaigns.
Create the perfect audience
Drag and drop features make it easy to create audiences. DataQ lets you combine and exclude segments to sync your perfect audience with your marketing channels. Learn how to do this using DataQ by watching the video below.
You can run campaigns using updated lists, so you won’t waste money on outdated lists chasing customers who no longer fit into that category.
The conclusion of the article is
A successful campaign is not only about creating high-value segments. You must pair the details with the appropriate messaging and creative. DataQ provides not only segment templates and activations and insights that you can incorporate into your campaigns. (Like the scenario covered in the Marketing Channels section).
If you don’t deliver timely, relevant ads to your target audience that resonates with them, you will not succeed in today’s media ecosystem.
DataQ is a powerful tool that gives you access to:
Build high-value segments quickly.
The perfect audience can be created by combining the best marketing channels.
Use customer intelligence to optimize campaigns and increase their success.