In today’s content-driven society, data is king. It is used by businesses to help them plan their marketing strategies, target customers, make better business decisions, and predict the future.
The best thing about data-driven businesses is the ability to make remarkable improvements at all levels of sales funnels. Lead generation is one example.
According to a LinkedIn report, 68% of B2B companies place funneling quality leads as their top priority. It is also the biggest challenge for 59% of marketers.
Data is an essential tool for B2B organizations today. It can reach and target your audience, identify prospects, or generate leads. This is a challenging task. “Data-driven strategy” is nothing more than a marketing buzzword. It is frequently thrown around and tacked onto SaaS platforms with little more than a marketing ploy.
To make sales, data must play a crucial role in your company’s lead generation strategy. How can you ensure that your company is not only collecting high-quality data but that it is also effectively using it to its full extent?
Use CRM data for lead scoring
Many businesses become so focused on increasing the number of leads they generate that they need to consider the relevance of those leads. It doesn’t matter how many leads you are generating each day. If only a few of these leads are interested in your services or have the potential to convert, it can be a massive waste of time and effort. Data-driven lead generation has one goal: To increase the number and quality of leads that go on to the next stage.
To generate better quality leads, you need better top-of-the-funnel information. To collect sufficient behavioral data to make an accurate scoring system, ensure that sales and marketing use an automated, AI-based CRM system that tracks all customer interactions and movements. So that your team can convert qualified leads more strategically, you want to be able to identify patterns.
Smart CRMs can use data from the past to predict conversion rates. If 45% of leads who download your white paper convert, then your sales team should pay more attention to any future leads who follow the same behavior.
Technology can be your friend
You can only be sure that your generation strategies work effectively by ensuring that your data are accurate.