Understanding your buyer personas is important. Do not be confused by the term “buyer persona.” You are already halfway there if you know your customers and how they use your product. Let’s say, for example, you run an online shop where you sell hair care products. You can use historical data to determine how many customers buy wholesale products for their salons and how many shop for themselves. You can then create content that speaks to each persona.
Thinking beyond your product is the most important aspect of using buyer personas. What are their daily challenges? You can get a good idea of your target audience by analyzing your demographics on Google Analytics, Facebook, and Twitter.
You need to know where your audience lives. Most marketers have discovered that you cannot just build a blog and then expect people to find it. You are missing out if you don’t use the right channels to reach your audience and tap into niches where they are active and engaged. It may seem simple, but many businesses do not capitalize on existing conversations around their products or offerings.
Message boards, Reddit, and other sites may be the perfect place to find your target audience. Take advantage of the existing opportunities for introducing your brand to new users. Hubspot has a great blog that will give you more ideas on how to promote your content creatively to new audiences.
Be specific. Have you ever heard of the phrase If you chase two rabbits, both will run away? This is true for content. Own your niche. Give your readers a tangible, detailed item that they can apply to their everyday lives. You lose people’s interest when you keep things vague and broad.
It is for a good reason that the article entitled, 25 Ways to Ask Your Kids, “So How Did School Today?” Without Asking Them, “So How Did School Today?” has been shared more than 500k times. People share specific articles. They should be able to look at the title of your paper and say, “This is for me” or “I have a friend who could benefit from this.”
Be smart with your linking. Linking in all of your posts will help you build authority and provide the best possible user experience. You’re not sure what or who you should relate to? Use tools such as NinjaOutreach and Content Marketer to find industry influencers. A quick search will tell you which bloggers and influencers have been covering yoga successfully. You can quickly find people who create high-quality content and are able to get the shares and engagement that you want to drive to your blog. These outlets and authors are also known for their authority and trust among their readers.
If you link to someone, don’t hesitate to share it with them. They may even post it on their social network if they enjoy it. It’s not a bad thing to link to other businesses or blogs. Your main goal should be for your business to become the ultimate resource to your customers, providing the best user experience. They will return for more.
You should always ask yourself before you publish a post: Is this really helpful? In that case, you’re good to go. Readers are always looking for quality content and will easily spot a poorly written blog post disguised as an advertisement. The rest will come if you are authentic.