Marketing is how and what you say when you want people to buy your product.
Marketing is an advertisement. Marketing is a brochure. Marketing is a press release. Marketing can also be described as a tweet or Facebook post.
Many business people view marketing as selling on a larger scale.
Marketing is, in reality, at the intersection between the business’s needs and those of the customer.
We don’t sell advertising services, and we don’t manage social network accounts. Only companies that understand marketing is about helping their audience get smarter will receive weekly content. Content marketing is the best way to get a return on your marketing investment.
Quick Takeaways
Marketing is, at its core, getting to know your customers and building and maintaining trusting relationships with them.
Marketing is key to any organization’s success.
There are many types of marketing, both digital and offline. It is essential to choose the one that works best for you and follow it.
Sales and marketing teams need to work together. Automation allows them to work together towards the same goals.
Marketing: What is it?
Here I was, taking care of my own business after completing an incredible year-end content marketing plan. Someone asked me my opinion about the differences between branding and marketing.
The client directed me to read this silly cartoon, which defines marketing as “I’m a great lover” instead of branding, which says, “I get you’re great.”
Here are several times I have tried to define marketing. I have changed the perception that marketing is about selling and promoting. I have also tackled the problem with advertising, crazy men with their “big” ideas, and the sheer absurdity of banner ads.
Marketing has a problem. Marketing is a problem. Ask anyone what marketing means. They will either describe selling (I’m great, and you should choose me) or advertising (buy our stuff, and you will live a better, more enjoyable life, attract better partners, and be happier).
The global economy is entering a new normal of constant doubt. Marketing faces an identity problem—a brand perception gap.
Most of my peers thought I was crazy when I left a highly successful sales career nearly 15 years ago. I was yelled at by the head of my division (and it wasn’t my first).
After more customer conversations, I was convinced that marketing was the future. I sold what was “in my sales bag.”
But I wanted to shape the future. Naive? Probably. Delusional? Certainly. Possible? Definitely!
Marketing isn’t about being able to talk faster or get closer to customers. Marketing is all about the psychological understanding of customers’ needs. This gift was more valuable than any other example, such as Steve Jobs. Henry Ford. Thomas Edison. Each innovation that has shaped the world’s history resulted from a unique understanding of human needs and an innovative vision.
Marketing is the job of every employee if the business is made up of innovation and marketing.
This point has been made painfully apparent by social media: each employee is an extension of the brand. The brand serves the customer’s needs and the business to invent.
Marketers should be asked who they are, their needs, and what they care about. Marketing begins with a question. Marketing isn’t “I’m a great lover.” It simply asks, “How can I help you?”