Do you recall those initial tentative steps into social media platforms? MySpace, Facebook in its early days, Tumblr, and other venues similar to these social media hubs offered a great way to connect with your friends, share interesting content, and express creativity.
In the past decade, these tight-knit groups have grown into the most potent ecosystem for digital marketing in history. You’re missing out on an excellent opportunity to reach your target audience if you don’t take advantage of social media’s reach and features.
We won’t just take our word; we’ll provide concrete proof. This guide will take you through some of the most important social media statistics you need to know before developing your digital marketing strategies.
Social Media Usage
Millions of people around the world use social media. The use of social media is widespread.
By 2020, 3.6 billion people will be using social media around the globe
By 2025, the number of active users is expected to increase to 4.4 Billion.
People use social media for an average of 144 mins per day
Mobile devices are the most popular way to access social media.
Digital access will continue to grow as internet infrastructure continues to expand globally (in other words, those who would not otherwise be able to have a social media account gain the ability to do so, increasing internet users).
Facebook (Meta)
Now a part of Meta, Facebook is one of the most popular social media platforms. This is especially true for adults. Facebook is the most popular social marketing platform, so you should learn to create effective Facebook video ads 2.
Facebook ads are used by 93 percent for promotional purposes. Facebook Video Ad Metrics, such as video impressions, can be used to create Facebook ads.
Its popularity for advertising comes from its widespread use. DailyFacebook Users: 1.93 billion. Seventy-one percent live in the United States. 3 The average age of these daily Facebook users is older than other social media platforms.
Instagram’s user base is younger than Facebook’s. Instagram’s majority is under 35 years old. It is believed that the ability to share interactive digital content with others attracts young people. Some Instagram statistics that you should be aware of include, but are not restricted to:
Instagram will surpass the 1 billion users threshold in 2020
By 2023, this number is expected to increase to almost 1.2 billion
Women under 25 are most likely to purchase products influenced by Instagram.
Instagram is used equally by young women and men.
Instagram is far more effective at reaching younger customers than Facebook.
TikTok
TikTok is a competitor to Instagram in the younger demographic. In the United States, TikTok had 78.7 users as of 2020.
25 percent are aged between 10 and 19
22.5% of the population is 20-29 years old
Between 30 and 39 years old, 21.7% of people are in this group
20.3% of the population are aged 40-49
11% of the population is 50 years and older
Nearly half of TikTok’s users are under 30 years old. If your target audience is younger, TikTok could be a great social platform to share your content.
The use of Twitter is much more widespread than Instagram and TikTok. Twitter has some essential statistics that you should be aware of:
27 % of users are between the ages of 30 and 49.
Only 25% of Twitter users are over 50 years old.
Twitter is used by most people to consume news or to live tweet popular events.
Twitter can be a very effective marketing tool. You can use paid tweets to reach a specific audience.
YouTube
YouTube is the second most popular social media platform worldwide, behind Facebook. YouTube is the largest online video platform in the world, with something for everyone. Do you need to finish a home improvement project? YouTube is a great resource. You may be looking for a song that you haven’t listened to in a while. You can queue it up on YouTube.
YouTube is a popular site for users of all ages. Let’s look at the YouTube statistics to gauge participation and engagement: 7
In 2021, YouTube will have about 2.24 billion users.
Around 240 millions of these users reside in the United States
YouTube will generate $28,84 billion U.S. Dollars in global advertising revenue by 2021.
Men comprise more than half (53.9%) of the YouTube audience.
YouTube advertising is usually more expensive than other platforms. The wide range of content on YouTube may allow you to reach a larger audience.
WhatsApp is the most widely used mobile messaging app on the planet. 8 There are over 2 billion users worldwide, most of whom live outside the United States. The app has grown in popularity worldwide over the past five years. Nearly 75 million people use the app in the United States.
Aged 15-25, 19% of the population.
Age 26-35: 27%
Ages 36-45: 20%
Ages 46 to 55: 17%
Age 56 and older: 13%
WhatsApp for Businesses was launched in 2018 by the company, but it is not a social media platform. This app was designed for small businesses to use and connect with customers.
Advertising on Social Media
Let’s look at how businesses use social media platforms to advertise with the help of an Internet marketing service.
What are some of the benefits of advertising on social media sites? Some of them include:
Direct access of businesses to consumers
This is a very cost-effective way to advertise.
Customer interaction is increasing.
Brand loyalty is a powerful tool for businesses.
How do companies use social media to market? In the United States, the numbers below show the following trends for Social Media Management as well as social media marketing: 9
The most popular marketing tools are Instagram and ads on Facebook.
Social media marketing is used by 92% of businesses.
Marketing experts predict that Instagram will be used more for advertising by 90%.
In 2021, businesses in the United States will spend over $56.7 billion on social media advertising.
By 2025, the amount of money spent by social media advertisers is expected to reach 80 billion dollars.
What is the most important takeaway? The biggest takeaway?
Social media and conversion rates
Is it worth investing in social media sites? Look at the conversion rates to find out. Conversion rates are the percentage of people that clicked on an ad and took the desired action (purchased the product, signed up for a mailing list, etc.).
Conversion rates can vary greatly.
If your campaign is successful, 2 to 5 of the 100 people you reach will take the desired action.