The people who create landing page copy to convert readers and deliver sales are amazing human beings. Their writing attracts readers, leads to conversions, and produces a lot of money.
Wouldn’t you like to have that skill?
The good news is that it’s only partial ability. All that’s left is technique, which you can master. You can also unleash wizard-like powers of conversion copying, provided you know the techniques involved.
Use testimonials from customers.
The most effective conversion copy technique isn’t about writing; instead, you can let your customers write it for you.
Testimonials are the most effective way to convert visitors into customers. You can’t write copy that is as good as the customer. Why? Good copy is not only about style or substance but also the source. Testimonials can be compelling because they let the customer know what to expect if they use your product or service.
HighriseHQ’s Landing Pages are excellent examples of how to use these testimonials. High-converting landing pages are based on testimonials. They feature a photo of the customer and a quote.
Please take a look now at the landing page of Zoosk, where most of its copy is testimonials.
ConversionXL’s landing page is a good example of a well-performing landing page. Most pages have testimonials in some place, but ConversionXL has incorporated a testimonial into their headline.
Your best writers for conversions are your customers. Let your customers speak for themselves – social proof can be a powerful tool in copywriting and marketing.
Focus on the benefits of the product/service and not the product/service.
The most important lesson I learned from online marketing was that customers aren’t interested in your products or services. They’re more interested in the “solution” that you’re selling to them. Harvard researchers have concluded that we are at the end of “solution sales” after conducting a study on 1,400 B2B clients in various fields.
This method states that “salespeople have been trained to align solutions with customer needs and show why they are better than their competitors.”
This approach doesn’t work anymore because Customers know what they want. Thanks to search engines and the internet, customers can learn almost anything. Customers already know what they want. They also know which features and requirements they need, as well as the benchmark price.
You are not providing your customers with what they want and need if you only pitch your solution. It would be best if you raised benefits. Mentioning your solution is fine, as it signals to the client that they are in the right place. But don’t force that solution. Instead, focus on the benefits.
Look at this example from Unbounce. They successfully highlight the benefits of their products on these landing pages: “Without it,”; “Build a high-converting page now,” and “We’ve tripled our conversion rates.”
GetACopywriter.com uses benefits to lead its landing page. They know that their ideal customers are seeking copywriters, and so they focus on the benefits of using their service.
Jaybird, which sells high-end Bluetooth headphones, has a landing page where they only talk about the benefits. The page is largely devoid of information about solutions. The benefits are what sets Bluebuds apart.
Benefits always win out over solutions. Put customer benefits at the forefront of all your marketing efforts if you want to increase conversion rates and take your copywriting skills to the next step.
Take the time to write a headline that will grab your attention.
HubSpot Campaign Assistant helps you create a copy.
It’s not the most exciting news, but it’s important to know. People don’t meticulously read your landing page copy. People scan, skim, and allow their eyes to flitter over the page. But they do not read every word.
What’s the best thing a copywriter can do? Find a job that actually values our hard work.
We tailor our copy to suit the needs of each customer and create copy that will convince them to convert despite their skimming habit. Here are the things that customers pay attention to.
This should help you decide what you want to emphasize when writing your conversion copy. The headline is the most important part of the content. You’ll be able to achieve a lot if you focus on and nail it. You should:
Make sure your headline is big, bold, and clear.
Use a subheadline to highlight the benefits of your product.
Use large images to explain and demonstrate your product’s benefits.
Your CTA should be strong.
Divide your copy into sections with large-type headlines.
Bullet points are a great way to highlight the benefits of a product. Bullet points should be short. Short bullet points.
Short paragraphs are better than blocks of text. A paragraph that is longer than five lines can be difficult to read.
Use captions to describe your photos.
Keep your writing simple.
Simple is the best way to describe conversion copy.
It doesn’t really matter if you are a better writer than Stephen King or J.K. Rowling. Literary prowess in copy is worthless. The most important writing skill you have is simplicity. Simplicity is the key to success.
Consider Optimizely. Take Optimizely, for example.
Is it that simple? Is that it? It’s also very effective. Why? It’s so simple. Visit another landing page — Get Response. This is their landing page.
Simplicity once again. Whoever wrote those landing pages spent hours on end brainstorming, testing, and tweaking; they also took long walks in nature and thumbed through a thesaurus.