The season of Christmas is rapidly getting closer.
Is your store online and ready to go?
There’s a lot you need to do to get your online business ready to be ready for the holiday season.
For your convenience to get started, here’s a brief Twitter advertising checklist for online companies to follow:
Research Relevant Hashtags and Set Up Your Tracking
Hashtags are essential to Twitter’s success. Apart from making your content discoverable by those outside your circle, hashtags can aid members of your group in brainstorming more efficient content and seasonal deals.
Surprisingly, there aren’t many tools for researching hashtags. So you’ll have to search Twitter and attempt to narrow your choices. To help you get started, Here are some useful tools to help you find the most popular holiday-related hashtags.
KeywordTool.ioKeywordTool.io is an awesome free keyword research tool with a useful hashtags research function. Freely, you’ll receive an assortment of hashtags to study. When you sign up for an upgrade, every hashtag will include useful metrics:
The volume of Google searches (how many people used Google to find this particular hashtag in this month within the last year?)
Trend (Trend illustrates how monthly searches for a specific keyword have changed in the past 12 months)
CPC (cost per click ) when you decide to invest in this particular keyword with Google Ads)
Competitivity (This is the number of ads bidding for each keyword about the total number of keywords in Google. It can help you know how competitive a keyword is. The table below will assist you in knowing the breakdown of the competition)
Hashtagify
Hashtagify is among the few tools specifically focused on available hashtags. It analyses thousands of Twitter feeds to discover closely-related hashtags. This lets you increase your search list to include more terms for investigation.
Text Optimizer
Another tool to find words that go beyond your “obvious” list, Text Optimizer uses semantic analysis to identify the underlying concepts that are a part of any subject.
All the ideas related to Christmas. All the concepts associated with. Each of them can be your primary hashtag to study further!
Remember that you’ll be able to use this list of hashtags on Instagram, too, So make sure you have this list in your pocket.
Find and Connect to Influencers
To make your Christmas campaign succeed, you must locate people who can assist you in spreading the word. Many social media influencers and bloggers are searching for holiday gifts and content ideas. They might be extremely grateful if you approach them with a freebie or ideas!
Buzzsumo is an excellent tool for finding influential people in your niche and begins making lasting connections with them. Simply type in your keyword and go through the results.
For each specified Twitter profile, Buzzsumo will show the number of followers, replies, and retweet percentages that reflect the unique content each influencer posts versus the amount of content they share on other Twitter accounts. Another useful metric can be “Average Retweets,” which shows the number of retweets that each tweet from this influencer gets.
Both metrics can help determine “real” influencers, i.e., the ones who retweet their followers and get retweets from them.
Keep an Eye on Your Competitors
What are your competitors doing to prepare for the holidays, and when do they begin? Keeping an eye on your competitors’ websites can give you plenty of ideas to try shortly.
Visualizing is a fantastic tool to monitor this type of activity. It allows you to add your competitor’s homepages (and perhaps blogs), and the program will notify you by email or text message whenever changes occur. Monitoring your competitors’ websites regularly is best to know when they update them.
Optimize Your Site for Conversions
Before you launch your campaign on Twitter, be sure that you create a precise strategy to optimize conversion. What would you like the Twitter referrers to accomplish on your online store? In particular, for an e-commerce store, you should think about making and/or enhancing these pages:
Special deals page (e.g., “Christmas deals”)
Product bundles pages
Ideas for gifts
Individual product pages
Ensure these websites look great and work effectively for mobile phones (Twitter traffic has been predominantly mobile). They load quickly and provide a seamless user experience. Also, make clear purchasing experiences throughout the website by implementing product recommendations, customized CTAs, and other off-site engagement strategies (like an email to abandon your cart).
Before you launch your Twitter campaign, you must ensure you’re making the most of your chances to make the most of the traffic you’d be getting from the online store.
Using Artificial Intelligence, Dialogue offers a wonderful opportunity to personalize your site shoppers’ shopping experience. It can make them your customers by offering smart product recommendations and suggesting the best content based on the user’s journey.