How can we reach more people with content marketing? Finding the best agency is essential, but the most important thing is finding a way to do it successfully. Repurposing older content will provide new value and help you reach new audiences. Repurposing content can help you improve the value of existing content and also:
Your overall strategy should be tailored
Maximize your time and resources
Increase your online presence
Reach out to a new or broader audience
You can repurpose your content in many different ways. We’ll share our best tips for repurposing your content across various channels, including email, social media, and Pinterest.
How do I repurpose email content
Repurposing content is a great way to save money and time. You can reuse your content in many ways through email. Cross-promoting content is endless. From sharing blog posts and product/service details to writing a personal letter from your CEO, you can repurpose content through email in many ways.
Automation
You can do almost anything when repurposing email content using automation. You can include great content, or micro-content, that educates and engages your audience in your product or service. Or create an automation that pushes different pieces of educational content. Automations are great because you only have to set them once, and they will be triggered automatically when customers join your mailing list. Cross-channel content marketing does all the work!
Broadcasts
Broadcast emails are a great way to promote your content because you can send it out at any time to your list without a trigger. You have the power. You can publish content on your blog, site, social media platform, etc. It’s a great idea to send it out in your email campaigns so that you can take advantage of a new marketing avenue.
Don’t waste your content – use email marketing to promote it in the best way possible!
How do you repurpose social media content
Repurposing an existing blog can be beneficial if you already have a social media presence. After creating an informative blog post, you’ve worked hard to reach your target audience. Now, you can get a wider audience without making a new one.
You may also have an audience who prefers to read their content visually or are more active on social media and unaware of your blog. Start the process of creating content by reviewing your great content. Highlight sentences, quotes, and statistics that you find interesting. You can also jot down your main takeaways. You can then repurpose the visual content to make it more engaging on any social media platform.
Create an infographic
Share a quote in your Facebook or Instagram stories
Making a video or a video series
Create a collection of blog posts
Being a design or Photoshop expert is unnecessary to repurpose social media posts. Canva is one of the many content format platforms that offers thousands of templates to suit virtually any type of social media post. You can also create a new post!
How do you repurpose content on Pinterest
A Pinterest blog strategy is another way to maximize the value of your content. A blog post on Pinterest in the form of a blog is considered a rich pin, which allows you to add a larger header header image and a website link. Posting blogs on Pinterest can have several benefits, including increased user engagement, a wider reach, and brand recognition.
This strategy will not only increase traffic to your website but will also continue to engage users on Pinterest. Using a Pinterest blogging strategy, you can promote your posts and earn more traffic for your blog than you could have made from organic search alone.
Repurposing content for lead generation
Lead generation can be done with repurposed content.
You can convert an existing blog into a Slideshare, white paper, or downloadable document. No matter the format, there are many methods to make your content more engaging. These pieces of content, which are based on information already available but have been enhanced to be more robust resources, can be sent out to new potential clients to demonstrate that your company is on the cutting edge of the industry.
You can create an E-book from a collection of blogs. You can combine several blogs on a common topic into an ebook that you can use to generate leads. You can use it to build a list of email addresses and show that you’re a thought leader.
You and your team can save time by using existing resources. They can also help you build a lead generation funnel to position you as an industry leader.
Next steps in your content repurposing Strategy
There are many ways to reuse content you have already created. Repurposing existing content via channels such as email, social media, and Pinterest can help you save time and money and establish a cohesive strategy. This makes your marketing strategy more effective and creates additional opportunities to promote some of your best material.
Incorporating channels in your content repurposing strategies will position your brand as an industry thought leader and, more importantly, maximize your time. Contact Power Digital for more information about content strategy or other marketing services.