Social media marketing has become a vital part of business success. Social selling is the core of any social media campaign. Blue Interactive Agency helps you leverage your brand and social network to increase sales conversion.
Social selling is, at its core, a strategy for building relationships that support the sale process in the social media space. This combines elements like your company branding with positive interactions on your social media network, as well as social listening and sharing any relevant content. The goal is to increase sales and brand recognition.
According to LinkedIn Sales Solutions’ internal data, social selling can be a powerful marketing tool, and if done correctly, it can make your company a dominant force in your industry. Companies that use the strategy generate 45% more sales than those that don’t. Social selling is 51% more likely for businesses to achieve their sales goals.
LinkedIn can be used as a sales and marketing tool.
LinkedIn was one of the first social media platforms to expand on social selling through their social selling index. (See more below). B2B and B2C businesses use LinkedIn to increase their sales and marketing efforts.
Blue can help you grow your business by using social media as a powerful marketing tool for generating sales. LinkedIn allows you to expand your brand and eliminate cold calling. This platform allows you to interact with your audience, listen and share content that will engage your audience.
What is the LinkedIn Social Selling Index?
LinkedIn introduced the Social Selling Index (SSI), created to measure social sales in 2014. The SSI allows you to see how your social selling performance ranks.
To determine the SSI, it examines “4 Pillars”. These include:
1. Building a professional brand
2. Engaging with insights
3. Getting in touch with the right prospects
4 Building trust with your audience
Benefits of social selling
Blue leverages social selling to increase sales and create a social media presence that promotes sales. Blue can help you realize the following benefits through social selling:
Sales cycles are shorter
Brand visibility is improved
Better rapport and relationships between buyer and seller
Your content is exposed to decision-makers
Highlight the unique features and benefits of your company
Be a thought leader within your industry
New revenue opportunities
Better reputation management
Improves customer retention
These are just a few of the many benefits Blue can provide:
Your business.
Increasing your return on investment.
Supporting growth and establishing your brand to ensure your company’s success.
Connected Verifies Blue Interactive Agency as Social Selling Agency
Connected, one of the most prominent social selling platforms, has given Blue Interactive Agency its social selling verification certificate. Click the link to view Blue’s verified social selling profile.
How to get the most out of social selling
It cannot be easy to manage social networking for a business. It can take time and money, but it is essential for your business in an age where traditional sales methods are losing relevance. Your sales team should be able to concentrate on selling and not worry about personal branding.
Blue’s comprehensive social selling strategy can help you make the most of social selling. Social selling strategies that leverage social listening, personal branding and social networking will meet your business’s needs. This will allow your sales team to reach more clients and motivate them. Cold calling has become a far-reaching social selling campaign that can help your brand excel.
Call Blue Interactive Agency today to learn more about our social selling services. We are brand marketing experts, social media marketers, and customer experience specialists, and we can help you build trust with your target audience via LinkedIn and other social media platforms.