Even the way we access it is changing. The web is constantly evolving. Before, only a few people had Internet access. As prices dropped, more people began to buy personal computers. Internet speeds also increased. Sixty-one percent of Americans own a smartphone. Businesses cannot afford to miss this opportunity to reach out to consumers. Google is aware of this.
Google released a major update on April 21, 2015. What does this mean to you? If you don’t already have one, you should. According to comScore stats, mobile users will surpass desktop users this year. Gartner also predicts that mobile data traffic in 2014 will reach 51.8 Exabytes. That’s huge! Google’s algorithm update has a direct impact on search rankings for mobile devices. It’s, therefore, important to understand what’s affected and how you can get ahead of the game. Google’s algorithm update for mobile devices has three main takeaways:
Smartphones: All About Them
This update only affects mobile users. It would be best if you took note of this, as it’s a large percentage. This update affects global searches, which means it will affect inquiries in all languages and smartphones around the globe.
Do you have any doubts about whether your website is mobile-friendly or not? Check your site on Google Mobile-Friendly Test.
Change is Possible
It doesn’t matter if your site isn’t currently mobile-friendly. You can still fix it. Google will crawl your site and reprocess the results as soon as it is converted. You can also manually force the crawl to speed up this process.
Do not count yourself out…Yet
Google has assured that not all sites that aren’t responsive to mobile devices will be negatively affected. Relevance and quality of content are still the most important factors. It could be a big win for your website’s traffic if you make these user-friendliness and site-loading speed improvements.
Need help upgrading your website to mobile? Power Digital Marketing can help! We provide web development solutions tailored to your specific needs. Do not let your users be left behind by using outdated technologies that do not scale to the modern smartphone era.