Today, the internet is used for pretty much everything–communication, learning, entertainment, shopping, and more.
Additionally, the current 4.33 trillion internet users worldwide are growing every day.
This is a massive opportunity for marketers. This is a rare opportunity for marketers to reach as many people in such a short time and with such ease.
Excited?
This article will explain the seven types and how to use them to your advantage in internet marketing.
What’s internet marketing
Internet marketing is a broad term that describes all marketing activities done online. It can also be called e-marketing or online marketing. Internet marketing can encompass a variety of tactics and strategies, including content marketing, social media marketing, and pay-per-click.
What’s the difference between digital marketing and internet marketing
While marketers commonly use the terms interchangeably, there is a subtle difference between internet and digital marketing. Digital marketing refers to marketing strategies that use digital channels to promote products and services. This includes billboards, TV ads, social media platforms, and pay-per-click campaigns. Digital marketing doesn’t just apply to the internet.
On the other hand, Internet marketing refers to a collection of marketing strategies that can only be done via the internet. It’s a subset but a critical factor in digital marketing. Most digital marketing strategies are within the internet marketing boundaries.
Internet marketing strategies
These seven types of internet markets can be used in many ways. These types of internet marketing can be combined and complement each other.
Let’s look at the various types of internet marketing and see how they interact.
Marketing via social media Social Media Marketing is the act of gaining attention and selling through social media platforms like Facebook, Instagram, Twitter, or Twitter.
You can market social media in one of two ways: organic (free) or paid.
Social media marketing
Organic social media marketing is about building customer relationships and a community to increase interest and customer loyalty.
There are many ways to accomplish this. Let’s look at some.
Your brand can be positioned as an authority in your field. Engaging others in conversations and sharing valuable insights is a great way to achieve this.
Responding immediately to customer inquiries on social media shows your brand’s authenticity and inspires others to trust your products and services.
Social media marketing has a solid connection to content marketing (which will be covered next). Social media platforms offer a great place to share valuable content with your niche and community.
Okay, but what about advertisements on social media?
Paid social marketing
You can use paid Social Media Marketing to promote and grow your business. Each platform offers its own set of promotional options.
Use Facebook.
You can either pay to promote organic posts or create a Facebook ad specific to your marketing goals.
Most paid social media marketing can also be referred to as ” pay-per-click” (which we’ll discuss in greater detail below).
Learn more at How to Create a Killer Social Media Marketing Plan.
Search engine optimization (SEO)
SEO (search engine optimization) is optimizing websites to increase search engine rankings. This, in turn, increases the number of people visiting a webpage.
This means you want your office furniture website to be at the top of Google’s search results when someone searches “office furniture in London.” SEO is the method you would use.
It is worth noting, however, that SEO today almost always refers to Google (unless you are in China and use the search engine Baidu).
How does SEO work?
Search engines use “crawler bots” (search engine crawlers) to scan the internet and create an online index of all the content.
The search engine will then try to deliver the most relevant and valuable results whenever someone searches for a keyword.
SEO can be viewed from both the on-page and off-page perspectives.
What’s on-page SEO
On-page SEO refers to optimizing your website for specific keywords and phrases to rank higher on search engines.
Here are some examples of on-page optimization:
Speed up your website
A responsive, mobile-optimized web design
Including your targeted keywords
Structure content using title tags
Optimizing for Google’s featured Snippets
Structured data markup
Include internal links to other pages of your website
Add outbound links to other relevant websites
SEO is, therefore, closely linked to content marketing. We’ll discuss this further below.
What’s off-page SEO
Off-page SEO is optimizing your website or content for higher search results using methods other than your website.
These external signals include your social media presence and brand mentions.
However, the generation of backlinks is the most important part of off-page optimization. This refers to when other websites link directly to your website.
Backlinks are simple to understand.
Google will assume you have valuable, relevant content if many websites link to your site.
Search engines also consider the authority of any website linking to you. One link from The New York Times is more effective than 100 links from unknown websites.
Produce high-quality content for backlinks. This is a great way to get backlinks to authoritative websites.
You can also create content dedicated to another website. This is known as “guest posting.”
Content marketing
Content Marketing Is the process of creating, distributing, and promoting relevant online material in a way that is strategically designed to engage and convert your target audience into customers.
Businesses can use a variety of content to accomplish this.
Blog posts
Videos (that can be shared on social media platforms such as Facebook and YouTube).
Research and reports on the industry
Infographics Summarizing Reports and Studies
Ebooks
Podcasts
Case studies
Emails
Webinars
The article you are reading is about content marketing.
Content marketing works closely with many other types of internet marketing–especially social media marketing and SEO.
We have seen that social media is one of the most important channels for distributing and promoting content.
Let’s take a closer look at how content marketing relates to SEO.
SEO-optimized content is a great way to increase brand awareness and rank higher in search engine results pages (SERPs).
For example, I wrote a blog post called Instagram Story Dimensions & Killer Ideas to Up Your Game. I used SEO best practices for optimization for the keyword “Instagram stories dimensions.”
Here’s what the goal of the game is:
My article should be clicked on by most people searching “Instagram story dimension.” They may then explore the rest of our great content.
We hope many of these visitors will sign up for our email list to receive great content.
It’s a win-win.
Our readers receive unique free content to help them build and start a business. We get to be the platform that assists them.