You’re likely to be pondering an Agile marketing rollout.
It can be easy to maintain the status quo. The second most common barrier to marketing agility is the belief that current marketing operations work “well enough.”
It is tempting to fall back into our old ways and adopt a command-and-control attitude to get things done. Or spend weeks planning the next project to ensure everything goes according to plan.
You are You’readamant about the power of agile marketing but need some help convincing a boss, coworker, or colleague that it will be worthwhile.
We present this data-driven, solid collection of the advantages of Agile Marketing to help you and your colleagues make the right decision.
If you feel the need, bookmark this page and return to it when you are next tempted to listen.
Fast Marketing
Let’s get this one out of our way first. Everyone associates agility and speed. The data supports that connection.
Marketing Agility Enhances Marketing Efficiency
Okay, now that you’ve proved that speed is possible, let’s get to the fun stuff: Agile marketers do the right job at the right moment.
Producing more mediocre campaigns doesn’t seem like a goal.
Marketing agility is what we use to adapt and adjust to incoming data in a timely and meaningful manner. We don’t want to be worse firefighters, but we want to get out of fire drill mode.
Agile marketing can transform marketing departments by making it easier to create and sustain a team that does magic in marketing.
It works in the opposite direction, however.
We are all dependent on the system in which we live. Even the best marketing teams can fail spectacularly if their work management methods don’t work.