When was the latest time you updated your Facebook marketing strategy? If you answered, “I did just that,” read on.
Facebook advertising is one of the most effective digital marketing tools, but it’s also not easy. It’s tempting to “set it and leave it” once you have established your initial strategy, but it isn’t the best option. There are many competitors, and it can be not easy to continually refine your ads through reviewing tons of metrics. Do not do this!
Your customers’ expectations are changing as well. Here are three new ideas to boost your current marketing strategy.
Facebook is still one of the most effective advertising platforms, even with the major iOS 14 update. It’s important to remember that any time there is a significant change to a platform, businesses should refresh their strategy.
This time, we will give you some of our favorite “ingredients” to help refresh your strategy. Combining these ingredients with your current marketing message and advertising analytics will help you create a new system to improve your results.
We can help you set up your Facebook Ad.
Combining is more divine
The more digital marketing tools available, the more difficult it is for marketers to learn them and integrate them holistically. Each has its learning curve, both in terms of creativity and proficiency. Worse yet, methods themselves change rapidly over time. It’s essential to re-examine your marketing plan every few months.
Facebook is one such piece. Facebook has your social media presence as well as advertising and community management. These elements are sometimes divided up, but this weakens them all.
Ideally, all your Facebook posts should have a similar message or theme (we call this your brand voice). It’s not fun to get excited by an ad only to discover that it is the least interesting part of the brand (imagine the last time you were hyped for a movie and then found out it was garbage).
Create a set of guidelines for your Facebook page. Here are some questions to ask yourself:
What adjectives would describe your brand if you compared it with a human being?
What colors should you use to represent your brand, and how often?
How do you position your brand in their minds? You are one of them. Are you an authority figure, a friend, or a buddy?
Check out the Brand Voice section for more information. Use these questions to develop a holistic approach to Facebook:
How can you integrate your most popular posts into your ads?
Does your commenting voice match your posting/advertising voice?
Would your previous post, ad, and comment look the same if you lined them up?
Yes to Videos
Videos are still important. The statistics for videos in both content marketing and advertising heavily warrant your attention (thank you, 99Firms (https://99firms.com/blog/facebook-video-statistics) for these stats):
Facebook videos are viewed by 500 million people daily, who watch 100 million hours per day.
Facebook earned 24.5% 2018 of the total video advertising spend in the USA.
Facebook is the preferred channel for 47% of consumers to view video ads.
Facebook video ads are deemed relevant/highly relevant by 71% of consumers.
This is more intriguing than the numbers:
Facebook videos cost 10% less than carousel ads or single images
Video is the way to go! Creating a video is difficult compared to a single graphic, carousel, or image. Compared to other methods, you won’t be pleased with the extra skills, time, and development required to create video. You will be grateful for the advice when your video ads succeed.
Video marketing is more than just a way to increase advertising returns. Video ads require more thought, effort, and residual content, which can be used in other marketing aspects.
Storyboarding, for example, requires you to create a central purpose and message, forcing you to put yourself in your customer’s shoes. Setting up your shoot, design,igning graphics and animations, writing your narration, and preparing your actor/spokesperson will all produce content that can be repurposed for your blog, social media, or marketing materials.
We’ve compiled a list of some of the best outside Facebook Video Ads of 2020. (Link to news article) Check out some of the best ads we’ve created in 2019.
Now is the time to get real
You’re potential customers will be looking at a LOT of ads. You might even enjoy seeing them if you are a marketer because you can get ideas for improving your own. You probably skip them and contact them if you are not a marketer.
You and others are looking for either interesting content (content relating to your favorite brands and hobbies, people, or interests) or content about your own (pictures and updates of your friends and family members, updates about the people you love, etc.). The content you share should be either entertaining or valuable.
Facebook native videos are shared 487% higher than videos from any other source. This stat may sound great for your Facebook video advertising ambitions. However, it is essential to remember that most of the content on Facebook is generated by users and shared with their friends.
If you want your Facebook ads to get more attention, you have to make them more “real.” Advertisements that feature user-created or at least appear user-created material could help you unlock more conversions.
You’ll see that one of these ads also appeared in our article The Best Examples of Evergreen Copywriting).