As an agency proprietor, you want to look at the following:
More traffic
More involvement
More subscribers
More customers
Value of a customer’s lifetime
These metrics form the basis of a successful business (whether it’s an agency for marketing, an advertising agency, or an e-commerce drop shipping company). If there isn’t any traffic, there won’t be any customers. If you don’t concentrate on the lifetime value of your customers, it won’t be an enduring business model.
This is precisely why they are numbers your clients in marketing would like to see. They want to see that you’re increasing the visibility of their brand and reaching out to their customers following your first purchase. Since that’s how you create long-term relationships with the brands you partner with and build a marketing consulting service that causes people to think, “How the heck did you do that? !”
The process begins with focusing on these five metrics and discussing them with those you serve.
Traffic
Every marketing professional would like to glance at the Google Analytics dashboard and see the beautiful upward and down the right direction that indicates that they’re receiving more traffic than they have ever had before. Traffic is an essential marketing element as it is the primary step in The Experience of Customer Value awareness.
Customers can’t purchase your client’s products if they aren’t unaware they exist! As traffic increases and awareness, more people will know about their brand. The more people who are aware of their brand will purchase their products.
Like 1+1 = 2 traffic, more traffic results in more customers. So it’s as long as you’re ensuring you’re getting the appropriate type of traffic. You’re not just able to demonstrate to your customers the increase in the number of visitors to their websites, social platforms (impressions), and their site (through Google Analytics); however, you could also reveal the demographics of the increased traffic. This proves that they’re not just random individuals who might be interested in purchasing their products. These visitors represent their avatars of customers and can convert quickly into customers through the proper funnel.
Here are some statistics about traffic to provide to those you work with:
Comments on social media
Social media demographics
Traffic on Google Analytics
Demographics on Google Analytics
Engagement
Engagement refers to the number of comments, likes, shares, or interactions users engage with your posts. For instance, if a person shares your Instagram post, that’s engagement. If they have read your blog post, that’s engagement. If they respond the same way as your tweet, that’s engagement.
That’s the first step in making a person who is a spectator a client. Similar to the Customer Value Journey outline, the first step of the customer journey is gaining awareness. It’s when a person discovers that your brand and products are available. It’s a critical moment, but even more crucial is what happens following…
…the first time a person actively connects meaningfully with the brand.
Engage in the 2nd phase of the customer value journey. It’s crucial because it’s important. After all, that person has handed them a hand and said, “You have products that help me solve one of my problems!”
Your marketing clients must feel engaged because it shows you’re doing your marketing job. Your brand is gaining more attention from those who are now engaged with your brand so that they can move on to the next stage in your Consumer Value Journey Subscription, Conversion, Excitement Ascension, Promotor, and Ambassador.
Here are some engagement metrics you can give to customers:
Engagement on social media has increased per post, and on average
Reduced bounce rate
More time spent on the page
Sales heat maps and product pages
Subscribers
Through engagement and traffic, you’ll get subscribers (if you’ve correctly designed the marketing funnel!). The goal of a marketer is to transform visitors into subscribers, creating an even stronger connection between your brand and your customer’s avatar. Placing your customers on a different platform, such as Facebook and Google, is not a good idea. You should capture your website or social media users and include them in your email list as quickly as possible.
This is the 3rd stage in the Customer Value Journey and typically comes with the lead magnet that customers sign up to. For instance, you could give away a free webinar or a coupon for merchandise for commerce.
Your customers would like to know that engagement and traffic have a predictable return on investment. This predictable ROI is derived from knowing, for example, that 1 percent of their subscribers will convert. Based on the average number of people who subscribe each day, you can determine the number of customers they will be able to earn.
If you want your marketing company or agency to earn regular revenue, your clients would like the same thing.
Here are some subscriber metrics you can provide to those you work with:
The number of subscribers per week, day, or month
The percentage of subscribers who become customers
Open rate
Click-through rates
Customers
This is the measurement that we probably didn’t have to talk about. Of course, your marketing customers are looking to attract more customers! More customers mean they’re earning the most value from your services. Naturally, this is extremely important to your clients. They’d like to see figures that show their money is safe in the right hands.
Being transparent about the numbers you provide as a Marketing expert and/or agency is an essential aspect of maintaining healthy and long-lasting relationships with clients. Creating SOPs to assist your employees and contractors keep your clients informed “the know” is worth your time.