Time is money. The more time you spend on client campaigns and your agency’s growth, the more money you will make.
Many tasks can take up your day and decrease your agency’s productivity.
This article will show how to eliminate tasks that cost your agency time and hold back your team.
The biggest time wasters in your agency can be eliminated
A report by HubSpot shows that the average marketer spends 16 hours per week performing routine and repetitive tasks. This is equivalent to spending over 1/3 of their time on non-billable tasks. Who are the worst offenders, according to this report? Sending emails, collecting data
The average time marketers take to send out emails is 3.48 hours per week. This includes both company emails and client campaign emails.
The average time required to collect, organize, and analyze marketing data is 3.55 hours weekly.
The Top 12 Marketing Agencies Work on
You can find time-wasting activities in the following areas:
Client Communication & Management
Billing & Invoicing
Prospecting/New business
Accounting/Finance
Research
Creative Development
Campaign Strategy
Executing & Optimizing Programs
Meetings
Administrative Tasks
Talent and Company Culture
Reporting Clients
Most of these activities, while necessary, need to be billable. These activities could be the reason for a growth bottleneck.
Refocus your time on revenue-generating activities
Spend more time on activities that generate revenue, such as client campaigns or business growth.
Increase revenue by attracting new clients.
Optimizing the performance of campaigns to convert clients into advocates.
Improve your team’s morale by improving the work-life balance.
Focus on fun things like creative development and campaign strategy.
Reduced stress can reduce burnout among agency staff and owners.
The eight most time-consuming activities your agency should streamline today
Here are the top time-wasters that we have seen in marketing agencies.
Inefficient Communication
Spending a lot of time emailing back and forth, having meetings to discuss issues, and switching between different modes of communication is a waste of time. Reduce notification noise and streamline communication using project management tools like Asana or ClickUp. You will be able to stay on task and organized and save time by not having to go back and forth to keep track of a specific job.
Administrative Tasks
If you are not careful, booking appointments, bookkeeping, and filing paperwork could take a long time—Automate as many tasks as possible with simple accounting and time management software.
Multitasking
Multitasking has been the subject of much debate. In recent decades, numerous studies have shown how multitasking can result in decreased productivity and more mistakes.
Other studies show multitasking can be more effective than doing a single task. If someone needs to improve at multitasking, they should give one job their full attention. They will be able to work more effectively and complete tasks faster.
Searching for Data
Data is everywhere in the digital marketing world of today. This can lead to data overload and wasted time finding specific data points across multiple sources.
The sheer volume of data available to marketers is overwhelming. It can take time to decide which data to focus on and how to make the most of it.
Leaders are also struggling to keep pace with the latest trends as technology advances and more data is available. Are you familiar with GA-4 (Google Analytics 4), for example? It can be not easy to make decisions about how to allocate resources or which campaigns to focus on.
We tend to be data-driven marketers. The abundance of data is both a blessing for agency owners and marketing leaders. On one hand, they have an infinite number of ways to improve campaigns for clients. It can also be difficult to know what data is relevant, how to utilize it, and where it is located.
This is a time-waster for marketing agencies.
With a central reporting tool for clients like AgencyAnalytics, your team can easily gather data from all the marketing platforms of your client and place it in one location. It used to take a lot of time to collect data, but now it can be done in minutes.
Prioritizing the data is also crucial. This will help you to determine which data is the most valuable to your client and has the greatest impact on their business.