You’re probably looking for ways to start if you’ve seen any statistics on the success of Instagram Marketing. Instagram can be a powerful marketing tool to help you build your brand, increase your customer base and boost sales.
It’s important to develop an Instagram marketing strategy before you start to achieve the results that everyone is talking about.
Why Instagram is so important for your business
Instagram has about two billion active users. It is an important social media platform to grow your brand and attract new customers. Consider these stats if that isn’t enough to convince you to use the visual social media outlet:
According to Instagram’s data, 60 percent of users learn about new products and services through Instagram. They are open to marketing and expect it. You can market your business on Instagram to people interested in new products.
According to Instagram, 90 percent of Instagrammers are following a business. Users don’t mind when businesses that they are interested in post. Some users may even enjoy it and follow the brands they love.
According to research by Instagram, 44% of users use Instagram to shop. Shoppable posts and the ability to store payment information in the app drive people to shop more on Instagram. This can be taken advantage of by highlighting the product features and giving discounts to new subscribers.
Instagram’s reach increased by 21%, while Facebook’s was only 7%. Understanding your audience is essential before planning your content strategy.
Instagram is the world’s second-most downloaded app, which makes Instagram marketing an excellent investment of time and resources.
Instagram has more users than Tiktok and Snapchat. Instagram is a great way to reach as many people as possible.
Instagram Marketing: Benefits
Creating a successful Instagram marketing campaign requires time and resources. Why should you focus your marketing on Instagram instead of another platform?
Increases brand awareness and trust Instagram allows you to engage with your audience. You can use Instagram to establish your brand and gain trust from your audience if you make the most of it.
Reach the Right People Instagram’s algorithm uses information from the content (captions and hashtags) to cross-reference with data about engagement by users to show them more of what’s relevant. Instagram’s algorithm can help you get in front of more people if you use hashtags, location tags, and reels.
Increases Product Sales Instagram features shoppable products and product launch functions and allows users to store their payment information in the app. These features streamline the buying process and increase sales.
Builds Customer Relationships The capability to like, share, and comment on posts allows you to build a community and customer relationship around your product. These relationships can help you build trust in your company and products.
Increases Retention Rates Instagram measures the percentage of viewers who view your stories to the end. When evaluating your reach, retention rates are an important metric to consider. It takes a lot of time and effort to create a good level of engagement, so you should be persistent and conduct frequent audits on your content to find out what can be improved.
How to create an effective Instagram marketing strategy
Instagram marketing success means increased engagement, more customers, and higher sales. Here are some best practices that will help you achieve results.
Analyze current and past data
Instagram Insights provides metrics to help you measure the success of your content. Included are recent highlights, the number of accounts you’ve reached, the number of accounts you’ve engaged, and your total followers. After reviewing the data, you can adjust your strategy and create more content. Instagram Insights are only available for business accounts and can only be accessed via the mobile app.
Identifying Shortfalls
Compare your best-performing posts with the content that isn’t performing well. Adjust as necessary. You may want to adjust the hashtags, the structure of your content, or even the time you release it.
Consider what your competitors do and what you would like to change. What will make your brand unique?
Set realistic goals
It can be tempting for you to set lofty business goals, but it is better to begin with, smaller, more manageable ones and then build from there. The goals you set should include things like the number of times a week that you post, how quickly your business responds to inquiries, the number of shares or likes, and so on. Think about what you want to achieve from Instagram and how you can best do it when setting goals.
Find out what makes successful competitors successful
You must be aware of what your competitors do. Consider what your competitors are doing well, and decide how you can improve on it or position yourself differently. Your brand’s uniqueness should be highlighted and communicated to your target audience.
Plan Your Posts
It’s not necessary to know all the content you plan to use to start. It’s good to know what types of content you will use. When determining your content, consider the following:
The Content Pillars. The Content Pillars are the foundation for your content strategy. Content types include user-generated, behind-the-scenes, culture (showing your company’s human side), product demos, and customer stories. Content pillars are important for your brand’s image. It is, therefore, crucial to plan your content in a way that reflects your desired image.
Create a style guide. Style guides help to ensure consistency and give users a sense of what they can expect. This should include the composition, color scheme, fonts, and captions.
Content Formats. Instagram provides reels, IG Stories, IG Live, and visual posts as ways to share content. Consider your campaign goals and the best way to mix these formats.
Utilize a Content Calendar
A successful Instagram marketing campaign relies on consistent posting. You can use content calendars to plan the type of content you want to share and when. You can then create content in advance for up to a year and schedule it using a social media scheduling tool such as Buffer or Hootsuite.