We’ve said this before and I’ll repeat it: Your bottom line is conversions. It doesn’t matter if you have the best SEO or the most social shares.
Conversions can mean many things to different companies. It is not just about money. To you, “converting” may be completing a form, becoming a leader, calling your team, and more.
Reaching your conversion goals is essential if you wish to grow and develop.
CTAs need to be addressed
Calls to action are what drive people into your sales funnel. Take them seriously.
There are many different ways a business can create a “call to action.” When creating your call-to-action on your website, consider these tips:
Size Your call to action button should be easily visible but not too large. Sites with big call-to-action messages and links may seem spammy to some site visitors. However, small calls to action can be lost by readers.
Frequency It is important to distribute your call-to-action buttons and messages throughout the page. Most first-time website owners only have one section for a call to action, but you should give your visitors plenty of opportunities to take action. Don’t be intrusive, but offer at least three ways for someone to make a purchase or join your company.
Location: Be sure to put at least one action call above the fold. This will help people see what steps to take next (especially if the content is not read).
Image: Images make content more interesting. You want to include an image in your call to action because this is where readers’ eyes are drawn. It can be a small image next to the text or part of it. Just make sure that the visitor can still read your page content.
Color: Remember that text can be read, although the color is important. The background should be in stark contrast to the text on the button. This button should also be a different color than the rest of your website while still being matched. This will draw attention to the call to action.
Linking Although you want visitors to your website to click your call-to-action button, some will choose to click an image or logo. Be sure to direct visitors to the call-to-action page from these elements of your site.
Avoid passive voice. Inform your visitors directly and clearly what you expect them to do. Let your visitors know if you’re running a special that will not last forever. You’ll get more clicks if you give as much information in as few words.
Mobile Considerations You should always remember that your website, email, or marketing message may be viewed on a smartphone. Ensure your call-to-action button is large enough to be clicked with a finger and that images are loaded quickly and easily. You can use CTA plugins that will make the process easier.
Secondary CTA Buttons: Since many site visitors may not be ready to purchase immediately, offering them another option is a good idea. You can have a button that says “more information.” Then, you can put your main call to action on the page.
Make sure you use your CTAs on all of your channels. When it comes to conversions, consistency is the key. When people see the same color and wording in two or more places, they are more likely to take action. Your CTAs can be used as end screens for your YouTube videos, social media pages, and of course, in the email signatures your sales reps use to contact your prospects. Your salesperson can create an email signature, including your main CTA, branding, and CTA. You will see your emails convert better.
Shorten Your Sales Funnels
Are you aware of why your website visitors and prospects are dropping off?
Your conversion funnel may be too long.
People can give up on you if they are frustrated by the constant back and forth of emails, the time it takes to get a response, manual billing, or conflicting schedules.
Your sales funnel can be shortened.
Automate everything you can and convert your visitors instantly.
Here are some ways to achieve that:
Use to scale your phone support. Interactive Voice Response would allow you to interact with prospects, collect data about their inquiries and help them purchase immediately.
Instant appointment scheduling: Allow your website visitors to schedule a meeting immediately with you by clicking on a link and selecting a date and time that suits them. You can book online and even set up payments and reminders. This will help you convert visitors to clients.
Automate the invoicing process to allow your website visitors to pay immediately without having to wait for your team to send them an invoice. Tools like PayKickstart or Quickbooks, depending on your business’s nature, can help.
Your checkout process can be seen as a way to optimize many of the other things that we have discussed. It goes beyond speed and length – your checkout process should be optimized.
Optimize the checkout process in any way you can! Make it simple for customers to purchase from you.
Remarketing on Youtube
Youtube is often ignored by businesses, despite the fact that there are many remarketing channels to choose from. It’s unfortunate. YouTube has billions of active users every month, making it the second-largest search engine in the world. The benefits of a well-planned marketing strategy on such a massive platform are enormous. Many companies have realized the potential that remarketing has.
A Youtube presence can help your business grow by generating more leads.