Even though each Google Ads account is unique, there are some common patterns. Over the past 13 years, many of the Google ads errors we have uncovered fall into specific categories. This could be anything from poor quality data to hundreds of dollars lost in revenue because of unnoticed Google Ads settings. It is not always the case that a single account is being destroyed, but multiple account killers may be at work simultaneously.
These challenges can have unintended consequences if they are piled on each other. This article will discuss avoiding some of these mistakes for Google Ads campaigns.
Lack of thorough research
You must conduct thorough research before you begin any paid campaign. Adwords advertisers must first understand the market. Search engine sites such as Search Engine Land, Google Ads’ blog, and talking to others who have used Google Ads for promotion can provide helpful information. Keep up with the latest AdWords updates and features by reading the Google AdWords Blog as often as possible. You can try out new ideas, and your clients will love it.
Use of the wrong keywords and keywords in your content
Google Advertisements campaigns are successful when they are based on the research of keywords ( Updated Keyword Research Guide ), especially for search ads. It is essential to evaluate your keywords before you implement a campaign carefully. Choosing keywords that will lead to conversions and not just page views is necessary. Knowing the type of campaign you are running is critical to properly manage your keyword list. Use the right mix of phrase, exact, and comprehensive match keywords to get the best out of your campaign. The technique’s effectiveness is determined by the goals you have in mind, whether they are traffic, impressions, or conversions.
It is not acceptable to have more than one advertisement
The testing of ad text is a vital part of sponsored advertising. If you only do one or two searches or show ad copy, this is not the right way to do it. A better ad copy may increase CTR since it’s the main reason consumers click on your advertisement. The ad should include an eye-catching title, relevant keywords, and a call to action. Test your copy with at least two or three versions and see which version performs the best. You should experiment with all options to see what works for you.
No idea of the benefits to your customers in the long run
You should consider calculating your customer’s lifetime value (LTV) as part of your analysis to determine how much AdWords you can spend per acquisition. Kissmetrics estimates the Lifetime Value according to an Infographic posted on the Kissmetrics website. Calculating this number can help you determine the budget for your campaign. The Lifetime Value of an ecommerce company must be equal to or greater than the cost per consumer. Customers may consider the initial investment worthwhile if they are loyal.
Adwords features are too complex for some users
The campaign setup may seem simple, but a few settings must be adjusted to make it run smoothly. You’ll need to learn how to use these tools to get the best bang for your money. AdGroups and Ad Targeting, Keyword Insertion, Match Types, and Ad Extensions can be excellent options.
Using Ads Without Google Analytics
Google Analytics is a powerful marketing tool that comes at no extra cost. Google Analytics can view all data generated by your AdWords campaigns if you connect the AdWords Conversion Monitoring. You can also use Google Analytics product status reports to create AdWords campaigns for specific products or categories. This is especially useful for ecommerce businesses.
The page or category is highly related to the one being directed is not a category
Custom landing pages make it much easier for the user to find the information they are looking for than navigating through your homepage to find what they want.
Brand awareness is not being maximized by determining the right ad placement
Strategic positioning is key if you want your brand to be more recognized. If you want to get more clicks, place your ad at the top. If your goal is conversion, then your ad will be successful. Your brand keywords must be used in your ads. When your company consistently achieves its goals, others search for your name on Google. You could lose money if you don’t advertise on your brand terms.
Ignorance of competition
You must know your competitors’ advertising methods to create a strategy. You can improve your plan by knowing your competitors’ keywords and landing pages.
The worst mistake you can make is to ignore shopping ads
If your eCommerce company is not using Shopping Ads, you miss out on an enormous economic potential. This case study provides a great example of the importance of shopping ads for eCommerce.
Final Words
Google Ads is a platform that can be confusing for new people. We’ve all started as beginners, so we want your Google Ads campaigns to get off to the best possible start.
Check your Google AdWords to see if you are making any of the mistakes listed. These tips are basic but can save you money and increase the effectiveness of your Google AdWords accounts. Web Training Advanced Google Ads Course: Enroll for a Free Demo