Using Email for Affiliate Marketing Programs: Email Marketing Tips for Cost-per-Action Offers
Experienced internet marketers and beginners can use these tips to market any CPA-related email product.
CPA (cost-per-action) offers are among the most popular and well-respected affiliate marketing programs. Affiliate marketers and internet marketers who used to be focused on subscription-based or sales-based marketing are now embracing cost-per-action offers. They offer attractive conversion rates and attractive payouts.
With this increase in affiliates, the volume comes a problem: the saturation of traditional online marketing platforms and the negative effects on other channels. Paid-per-click advertising was once a popular choice for internet marketers and affiliate marketers. However, many networks have begun to ban affiliates. They are upset by the amount and stress that affiliates can cause and the need to be more efficient.
The last major affiliate marketers are fighting over pay-per-click advertising traffic and pay-per-view platforms. But the smarter ones are searching for the next big thing. However, they are fast becoming the next big thing for internet marketers and internet marketing professionals. Instead of focusing solely on immediate goals and quick income, affiliate marketers are aiming for long-term earnings potential and trust-based relationships. They also want to scale their online businesses and work with multiple scales.
These are four tips to help internet marketers and affiliate marketers run effective email marketing campaigns for your business:
#1: Low-commitment affiliate marketing offers are best for large email lists
The average customer cannot make a full purchase online, especially if it is for products that exceed $40. Online offers can be suspicious and skeptical. Many people assume they are if they seem too good to be true.
It is not the job of internet marketers or affiliate marketing specialists to win big but to build sustainable long-term businesses. Affiliate marketing opportunities can be more stable, valuable, and less stressful if prioritized with low commitment offers like opt-in forms or email submissions.
#2: Aim for major purchases, even if you have a small email list
If affiliate marketers and internet marketing experts have a lot of money, it’s easy to play a numbers game with very little income. They should consider risky, but potentially lucrative offers after they have spent the entire year building an email list with 200 subscribers. They should instead of submitting a $1 zip form, they should aim to earn a $1,000 commission for major affiliate marketing products.
#3: Be a friendly affiliate marketer
Pushy salesmen are a nightmare for customers. This is the old sales cliché: the used car salesman in the bad suit and endless pitching. It is something more internet marketers and internet marketing professionals need to avoid. Marketers should be friendly and open when offering CPA products or services via email. Friendly people are more likely to get the action they desire.
#4: Split-Test and Switch Affiliate Marketing Offers
Split-testing offers can be done with email marketing campaigns, although it might not be the most convenient platform for internet marketers. Split-testing offers among different email traffic sources is better than assigning all of your email traffic to an offer that may not work. You can split traffic using a WordPress plugin or PHP script to do this.
Running email marketing campaigns for affiliate marketing is a great way to grow your CPA marketing business without the hassle of pay-per click advertising or the endless grind of SEO.