4 billion people use email daily, and 99% of them check their inbox every day. This is a huge resource that your startup should be using to gain visibility.
Imagine this: You are a consumer checking your email one morning. Then, you look at the spam and promotional emails wall, and you realize you didn’t sign up for them. You don’t feel the excitement of receiving your first email. You want to buy from every company, but you only need to learn more about the people behind these products.
Establishing relationships with readers
This is a sign that consumers want to hear from you. Now is the time to get to know them. Your creativity and personality can shine through in a newsletter. It is also a way to humanize your brand through the usual bits and pieces you find in emails.
Consumers want to feel valued and heard. This is why a newsletter can be a great way for them to let you know. Your readership will grow if you maintain this relationship by sending out newsletters regularly, whether they are daily, weekly or monthly.
Keep readers informed about industry and company news
This is the vessel that delivers the news, as the name implies. Your readers want to be informed about what’s happening. If they didn’t, they wouldn’t sign up. So who better to tell them than the horse’s mouth. Your authority in your industry will be enhanced by keeping them informed about the latest news.
You are most likely a founder and therefore know everything in your industry. Use this information to your advantage by including it in your newsletter. By teasing readers and releasing new information, you can encourage them to sign up for your newsletter and continue to read.
Reinforcing your brand’s story and reputation
This applies to everything, from the tone of voice to how the newsletter looks. As you are in complete control of every aspect of your branding, it’s one the best ways to make sure that your brand is consistent. You can be funny and lighthearted depending on the startup you are working with, or serious and formal. You can be as playful or serious as you like, but it should be consistent across all the companies.
Consumers will buy brands that they feel a connection with. This is why it’s important to build your brand’s story through a newsletter.
Increase your visibility for your products and services
The balance between what readers assume is an immediate delete email and one that they actually want to open is determined by how much advertising you do throughout the campaign. While you may be excited about your product and want to get customers to buy it, you need to be careful about how much advertising you use.
Newsletters are more personal and focused on you and your team. However, it doesn’t mean that you shouldn’t highlight all the great things you have to share. Loyal readers who enjoy reading your emails will share them with their friends and family. This will increase your website and social media traffic.