In 1936, the creator of Turing Machines proclaimed that a machine would be able to think as well as a person if it didn’t even surpass them.
We’re officially in 2023.
82% of marketers think A.I. is the future of marketing. They believe A.I. already writes better than humans ( Capterra Study).
ChatGPT has reached 100 million users within just two months. We’re living in the future.
A.I. revolutionizes the way we think, create, and work.
In January, I became the V.P. of Marketing in an attempt to ‘adapt or die’ in my content career. One month later, I am still blown away by what I have seen and learned and how I have been able to help marketers and teams. Let’s discuss it.
The AIO model can reduce content overhead costs and frustrations by up to 25x
The days of sitting at your computer, churning out 2,500 words to create an SEO post, are long gone.
Seriously.
You’ll never go back when you can create long-form SEO (2,500 words and more) original, well-written content within five minutes.
In general, I see a 5-25x decrease in content creation costs (which is amazing! Time savings are 5-10x, and I see a reduction in content creation costs. After we adopted this model, my full-time content hacker writer went from 7 hours of work to just one minute per post.
Based on hundreds and hundreds of examples from clients of Content at Scale, here’s my AIO model that shows the differences between human slate writing and AI-slate-writing.
“AIO,” Artificial Intelligence Optimization, is the term I created to define the new ways we’re now seeing hundreds of marketing teams and marketers create content.
Artificial Intelligence (A.I.) as a baseline writer
The A.I. baseline content is optimized by the human writer using.
And–it’s working.
It’s a no-brainer for you to use A.I. as your baseline.
Human Processes Involved in AIO
AI can create a 2,500-word blog with just a keyword and O.N.E. sentence prompt.
Pre-publishing human optimization is also more important than ever.
Without your unique story (or client case studies/testimonials) woven in, the human touch of adding statistics, double-checking facts, and cutting the fluff, AI-written content simply won’t stand out. This won’t make you stand out in a sea of content; it won’t bring customers and fans to your list in large numbers. The human touch is essential.
My C.R.A.F.T. The AIO framework defines the steps writers can take to make A.I. content more personalized and human once it is taken from A.I.
Cut The Fluff
Review, edit, and optimize
Add Images, Visuals, and Media
Fact-check
Trust build with tone, links, and personal story
The human touch is needed to optimize the AI-generated content and apply the human touch. The creation of content will never be 100% AI-driven. However, A.I. will remove hours of tedious work from the pipeline. This will save marketers a lot of time and money in the future.
Predictions of Content & AI
Capterra surveyed almost 200 marketers who use A.I. to market their products. Eighty-two percent of respondents said AI-generated content was as good, if not better, than human-generated content.
Nina Schick, one of the world’s first Generative A.I. experts, told Yahoo Finance Live she believes ChatGPT will revolutionize the way digital content is produced. She also said that by 2025 software created with ChatGPT would allow us to generate 90% of online content using A.I. She stated: “ChatGPT has compellingly captured the public’s imagination. But I think that in a few months’ time, ChatGPT will just be seen as generating A.I.
Google Trends shows an astronomical increase in traffic and interest around the term “ChatGPT.”
The search traffic indicates that A.I. interest is at its highest level ever. Prior to January 2012, interest in A.I. peaked.
Will render 375,000,000 jobs obsolete within the next ten years. 120 million workers across the globe will need to be retrained for the new world in the next three-year period.
A.I. will bring new and better-paying jobs, but these won’t be enough to replace all the jobs that have been lost. Without retraining, reskilling, and adapting, the average person will find it difficult to find a job.
Are you ready to join the future
I am excited to see how A.I. revolutionizes human efficiency and optimizes optimization.
New times are upon us.
Are you interested in learning about A.I. and the future of marketing?
I am sure of it.
See you on your other side!